Responsibilities

• Launch and scale growth channels end to end, paid and organic: paid social, YouTube, organic social, and influencer and affiliate plays. You own strategy, targeting, creative direction, testing, and optimization.
• Treat creative as the growth lever. Performance is a creative and targeting problem before it's a budget problem. You'll run high-velocity creative testing, read the signal fast, and pour fuel on what works.
• Build the playbook for acquiring tech-forward small businesses at scale: find the channels and creative that reach them efficiently, prove the model, and scale what works segment by segment.
• Own a number. You'll carry CAC, LTV, and payback targets, decompose them, run bets against them, and stay honest about what's working and what isn't.
• Partner with and mentor our Growth Associate, including close collaboration on lifecycle marketing - onboarding, activation, and retention - so paid acquisition and lifecycle reinforce each other rather than running on separate tracks.
• Operate as a true partner to sales. Over-communicate, share what's converting, and treat the pods as collaborators in the funnel, not a handoff.
• Build attribution you can trust. Where the platforms fall short, get scrappy about measuring what's actually driving pipeline.
• Use AI to do things that weren't possible before: generating and iterating ad concepts at speed, building testing and reporting workflows that compress your cycle time, and exploring builds that blur the line between marketer and agentic operator. You're not waiting for a tutorial - you're figuring it out.