Growth Marketing Lead
Launch Day
USA (Remote)
$110K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
13 hrs ago
Growth Marketing Lead (Performance & Demand Gen)
Lehi, UT (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 4 months ago
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Job Summary
Operandio’s growth marketing role focuses on paid search, social efforts, lead optimization, and events, with a strong emphasis on hands-on Google Ads and CRM tooling. Travel to major US exhibitions is expected. The position promises a growth path and global impact within a fast-growing franchise management platform.
Job Description
Responsibilities
- Master Google Ads: Own our Search, Display, and YouTube strategy. You must know your way around the platform intimately—optimizing keywords, match types, and scaling ROI.
- Paid Social Distribution: Build and manage high-converting campaigns across LinkedIn and Meta. You’ll use tools like Clay or Primer to target franchisors with precision.
- Media Buying & Optimization: Partner with our Content Team to provide data-backed feedback on asset performance, requesting specific creative iterations based on what actually converts.
- Own the Lead Engine: Lead scoring, qualification frameworks, and full-funnel marketing attribution. You ensure every dollar spent is tracked to a deal.
- AI Search (GEO): Lead our strategy for Generative Engine Optimization. Ensure Operandio is the top cited authority when potential customers ask AI for "best franchise software."
- Conversion Rate Optimization: Build and optimize landing pages that convert traffic into demos. You aren't just sending clicks; you're capturing intent.
- Events as Growth: Partner with our local SDR team to ensure our presence at major US expos (like NRA and IFA) translates into a measurable, automated lead funnel.
Operandio
Operandio is an all-in-one operations management, compliance, and automation platform designed for multi-unit businesses in QSR, hospitality, and franchising. It replaces outdated systems by consolidating task management, digital checklists, HACCP-compliant temperature monitoring, audits, reporting, food labeling, and employee training into one streamlined, cost-effective solution. For senior management, Operandio provides real-time insights and analytics, enabling better compliance, standardization, and decision-making across all locations. For frontline teams, it offers an intuitive, mobile-first experience that enhances daily efficiency while ensuring consistency and compliance. Whether managing one location or hundreds, Operandio empowers businesses to operate smarter, reduce costs, and scale effectively.
Traffic Signals
Monthly Google Ads Budget
$1.5K
