Growth Marketing Lead at Keyfactor | USA

Keyfactor

Growth Marketing Lead

USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the multi-channel demand engine for a Named Account Model and scale a PLG motion around a high intent ICP.

Demand and PLG Ownership: drive Named Account Model demand orchestration and the Test Drive based PLG activation.
Measurement: set North Star metrics, tie leading indicators to ARR, and turn data into direction with cross-functional dashboards.
Experimentation and AI: build the testing roadmap and automate processes to lift engagement, quality, and sales impact.

Job Description

Responsibilities

Demand channels: define and run the Named Account Model strategy with advanced segmentation and dynamic orchestration to reach priority accounts at scale.
PLG Motion: own planning and execution for ICP acquisition, activation, and pipeline conversion via the Test Drive program.
Measurement and governance: set North Star metrics, dashboards with Marketing Ops and Rev Ops, and translate data into action for ARR and revenue.
Cross-functional alignment: coordinate Performance Marketing, Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR, and Sales for full-funnel alignment.
AI and automation: drive the strategy across campaign processes, content, deployment, and optimization with best practices for the wider team.
Mentor and lead: partner with the Senior Director of Growth Marketing and develop the team through hands-on guidance.

Requirements

7–9 years of experience in growth marketing or demand generation, with a track record of setting strategy and hands-on execution in high-growth B2B SaaS.
Deep Enterprise B2B Growth and demand generation expertise; seasoned in segmentation and omni-channel orchestration.
Proven PLG experience alongside enterprise named-account campaigns.
Data fluency with multi-touch attribution and marketing analytics tools; SQL or BI experience a plus.
Experience deploying AI and automation across omni-channel marketing workflows.
Strong project management and cross-functional alignment in fast-paced settings.
High ownership mindset with ability to mentor and influence across teams.
Proficiency in Hubspot and Salesforce; ABM tooling a plus.

Preferred

Proficiency in Hubspot and Salesforce; ABM tooling a plus.

Benefits

Second Fridays (a company-wide day off on the second Friday of every month minus November and December 2025 due to the Holiday schedule).
Comprehensive benefit coverage globally.
Generous paid parental leave globally.
Global volunteer day, non-profit matching, and volunteer days off.
Wellbeing resources and wellness allowance.
Talent development and cross-functional meetings for professional growth.
Regular All Hands meetings with group gatherings.
DIVERSE Commitment and Alliance Program to support DEIB efforts.
Global employee ambassadors through Key Contributors & Culture Committees.
Dedicated resources for diversity and inclusion initiatives.

Keyfactor

4.2 Glassdoor

Keyfactor brings digital trust to the hyper-connected world by empowering organizations to build and maintain secure, trusted connections across every device, workload, and machine. By simplifying PKI, automating certificate lifecycle management, and enabling crypto-agility, Keyfactor helps organizations move fast to establish digital trust at scale. With Keyfactor, businesses can tackle today’s challenges, like growing certificate volumes, manual processes, and new standards and regulations, while laying the groundwork for a successful transition to post-quantum cryptography.

Founded in 2001

Independence, Ohio, USA

520 employees (32 in marketing)

www.keyfactor.com

78% recommend to a friend

86% CEO approval