Responsibilities

• Demand channels: define and run the Named Account Model strategy with advanced segmentation and dynamic orchestration to reach priority accounts at scale.
• PLG Motion: own planning and execution for ICP acquisition, activation, and pipeline conversion via the Test Drive program.
• Measurement and governance: set North Star metrics, dashboards with Marketing Ops and Rev Ops, and translate data into action for ARR and revenue.
• Cross-functional alignment: coordinate Performance Marketing, Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR, and Sales for full-funnel alignment.
• AI and automation: drive the strategy across campaign processes, content, deployment, and optimization with best practices for the wider team.
• Mentor and lead: partner with the Senior Director of Growth Marketing and develop the team through hands-on guidance.

Requirements

• 7–9 years of experience in growth marketing or demand generation, with a track record of setting strategy and hands-on execution in high-growth B2B SaaS.
• Deep Enterprise B2B Growth and demand generation expertise; seasoned in segmentation and omni-channel orchestration.
• Proven PLG experience alongside enterprise named-account campaigns.
• Data fluency with multi-touch attribution and marketing analytics tools; SQL or BI experience a plus.
• Experience deploying AI and automation across omni-channel marketing workflows.
• Strong project management and cross-functional alignment in fast-paced settings.
• High ownership mindset with ability to mentor and influence across teams.
• Proficiency in Hubspot and Salesforce; ABM tooling a plus.

Preferred

• Proficiency in Hubspot and Salesforce; ABM tooling a plus.

Benefits

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December 2025 due to the Holiday schedule).
• Comprehensive benefit coverage globally.
• Generous paid parental leave globally.
• Global volunteer day, non-profit matching, and volunteer days off.
• Wellbeing resources and wellness allowance.
• Talent development and cross-functional meetings for professional growth.
• Regular All Hands meetings with group gatherings.
• DIVERSE Commitment and Alliance Program to support DEIB efforts.
• Global employee ambassadors through Key Contributors & Culture Committees.
• Dedicated resources for diversity and inclusion initiatives.