Growth Marketing Lead

USA (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive demand-gen campaigns for Haus as a demand-gen strategist, owning integrated programs across digital, lifecycle, and ABM to generate pipeline.

  • Must-have: 4–7 years in demand generation or integrated campaigns at a B2B SaaS company.
  • Standout: Ownership of multi-channel campaigns (webinars, lifecycle, events, ABM) with measurable pipeline impact.
  • Strong collaboration with Sales and SDRs to support outbound and account-based programs.

Job Description

Responsibilities

  • Build and operate Haus’s integrated campaign engine across digital, lifecycle, and account-based programs.
  • Plan and execute integrated campaigns including report launches, webinar programs, account-based plays, field event amplification, and nurture programs.
  • Partner with Product Marketing and Content to turn launches and assets into full-funnel campaigns.
  • Coordinate with Sales and SDR teams on targeted account programs and outbound-supported campaigns.
  • Design and execute lifecycle programs including nurture sequences and re-engagement campaigns.
  • Partner with paid media agencies to brief campaigns and ensure paid programs support broader campaign goals.
  • Track campaign performance and optimize programs based on pipeline generation, meeting creation, and campaign ROI.

Requirements

  • 4–7 years of experience in demand generation, growth marketing, or integrated campaigns at a B2B SaaS company.
  • Experience running integrated campaigns across multiple channels including webinars, lifecycle, events, and digital programs.
  • Strong understanding of pipeline generation and how marketing contributes to revenue outcomes.
  • Experience collaborating closely with sales teams and supporting outbound or account-based programs.
  • Comfortable working in marketing automation and CRM tools (e.g. HubSpot, Salesforce).
  • Strong bias toward action and ability to execute quickly in a fast-moving environment.

Nice To Have

  • Any experience marketing to growth marketers or marketing to DTC organizations
  • Experience working at a Series B–C SaaS startup or similar growth-stage company.
  • Experience coordinating campaigns with external paid media agencies.
  • Familiarity with tools like Clay, HockeyStack, or modern marketing analytics platforms.
  • Experience running ABM or account-based sales support campaigns.

Benefits

  • We’re a customer-obsessed, high-ownership team focused on driving impact and learning fast. Our environment rewards curiosity, adaptability, and a bias toward action — especially when it helps us better serve our customers.
  • Some Of Our Benefits Include
  • - Flexible PTO - take time when you need it!
  • - Equity – Startup environment with part-ownership in our successes
  • - Top of the line health, dental, and vision insurance - multiple plan options so you can pick what fits you best
  • - WFH stipend to support the set up you need to be productive
  • - Events & Offsites – opportunities to connect and celebrate in real life!
  • - Free Lunch – Grab a bite on us when you choose to work from the office (hub locations include SF, NYC and Seattle)
  • - New Parent Leave – take time to welcome your newest Hausmate
  • We are remote-friendly however candidates based in commutable distance to SF, Seattle and NYC will be prioritized as we value frequent in-person collaboration opportunities at Haus.

Headcount Trend

Current headcount: ~519

Marketing Team

Marketing Team Size
14 (3% of company)
Median Career Experience
13 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
4