Growth Marketing Lead
Launch Day
USA (Remote)
$110K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
16 hrs ago
Growth Marketing Lead
Denver, CO (Hybrid)
$141K/yr – $176K/yrSenior Level10+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own growth initiatives by leading a high-impact team, building a rigorous referral program, and driving experiments and new channels with cross-functional partners and AI-enabled workflows to scale acquisition.
- Growth team leadership and program governance
- Referral program strategy, measurement, and optimization
- Experimentation roadmap and new channel testing with cross-functional alignment and AI-enabled tooling
Job Description
Own growth initiatives by leading a high-impact team, building a rigorous referral program, and driving experiments and new channels with cross-functional partners and AI-enabled workflows to scale acquisition.
- Growth team leadership and program governance
- Referral program strategy, measurement, and optimization
Gusto
3.2 Glassdoor
Our mission is to grow the small business economy.Launched in 2011 as ZenPayroll, Gusto serves more than 400,000 businesses nationwide with our small business platform, supporting them with payroll, HR, benefits, and more.Licensing details: https://gusto.com/about/licenses
Founded in 2011
San Francisco, California, USA
4.3K employees (207 in marketing)
50% recommend to a friend
53% CEO approval
Traffic Signals
Monthly Visitors
8.2M
Monthly Google Ads Budget
$3.1M
Traffic Source Mix
Search
21.3%
Direct
70.9%
Referral
6.2%
Social
0.9%
Paid
0.4%
Headcount Trend
Current headcount: ~4.3K
Marketing Team
Marketing Team Size
104 (2% of company)
Median Career Experience
16 years
Median Tenure
2.3 years
People
Marketing Leadership
Kirill Kronrod
VP, Content and SEO
At the company for 4 years 10 months
Nikki Jackson
Head of Demand Generation / Vice President of Marketing
At the company for 2 years 10 months
Erin Thompson
Head of Product Marketing - Enterprise Accountants
At the company for 10 months
Ryan Quiel
Head of Growth Marketing
At the company for 7 years 6 months
Funding
Total Funding
$746.1M
Last Raise
$55M
Series Unknown, 3 years ago
Funding History
- Jan 2023Series Unknown
- May 2022Series E • $55M
- Aug 2021Series E • $175M
