Responsibilities

• Design and execute an agentic system to drive a full-funnel growth marketing strategy spanning paid, organic, content, email, events, and partner channels to generate qualified pipeline
• Build and optimize demand generation programs that target security practitioners, CISOs, and engineering leaders at high-value accounts
• Operate as an individual contributor with the opportunity to lLead and grow a lean, high-performing marketing team.
• Establish marketing analytics infrastructure to measure channel performance, attribution, and ROI, using data to prioritize investment and iterate rapidly
• Inform decisions on marketing assets including positioning, competitive intelligence, case studies, and sales enablement materials with data
• Partner closely with Sales to align on ICP, messaging, and campaign feedback loops that continuously improve conversion rates across the funnel
• Collaborate cross-functionally with Product, Engineering, and Leadership to amplify XBOW's brand and mission

Requirements

• 10+ years of B2B SaaS marketing experience is a must. At least 3 years in a senior or director-level growth or demand generation role, ideally within cybersecurity or developer tooling
• Advanced command of building, optimizing and operating of agents operating across revenue systems
• Advanced hands-on experience account-based marketing strategies targeting enterprise or mid-market security and engineering personas
• Proven track record of building and scaling pipeline generation programs that directly contributed to measurable revenue growth at a high-growth startup
• Deep expertise across multiple marketing channels including paid search and social, SEO, content marketing, lifecycle email, and field or virtual events
• Strong analytical mindset with hands-on experience in marketing attribution, funnel reporting, and tools such as HubSpot, Salesforce, or comparable platforms
• Exceptional written and verbal communication skills with the ability to translate complex technical concepts into compelling narratives for security and engineering audiences
• Demonstrated ability to operate with autonomy, move quickly, and build scalable programs in an early-stage or resource-constrained environment

Preferred

• Experience marketing offensive security, penetration testing, or AI-powered security products to technical buyers and security practitioners
• Previous experience at a venture-backed startup during a period of rapid scaling or a Series C to Series E growth phase
• Community building or developer relations experience that has contributed to organic brand awareness and bottom-up adoption

Benefits

• Compensation & Equity : Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story.
• Career Growth : Significant opportunities to progress within the sales organization and shape your career trajectory as we scale.
• Meaningful Work : You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide.