Responsibilities

• Transition paid digital marketing operations from an external growth marketing partner
• Managing and optimizing Google Ads, Meta (Facebook/Instagram), and related digital campaigns
• Setting up and refining GA4, dashboards, conversion tracking, retargeting, and marketing analytics workflows
• Training internal staff to independently manage campaigns and reporting
• Advising on AI-enabled marketing workflows, content optimization, and analytics tools
• Creating scalable SOPs and best practices for long-term internal operations

Requirements

• Strong experience with Google Ads, Meta Ads, and GA4
• Hands-on experience with performance marketing and lead-generation funnels
• Ability to work strategically and operationally in a lean environment
• Experience training and mentoring staff
• Comfort working with modest but targeted marketing budgets

Preferred

• Familiarity with higher education, healthcare education, professional education, or enrollment marketing is a plus