Responsibilities

• Design and execute growth experiments across owned, earned, and paid channels — including social media, UGC, content marketing, and community campaigns.
• Plan and manage in-person growth activations such as events, meetups, and brand partnerships to drive awareness in the trading and fintech community.
• Own SEO and content strategy, producing and distributing content that ranks on both traditional and AI-powered search surfaces for technical and retail trading audiences.
• Build and manage performance dashboards to track experiment results, channel ROI, and growth metrics, reporting directly to founders.
• Develop and manage distribution partnerships with influencers, developer/trader communities, and partner channels to extend organic reach.
• Identify and test new growth surfaces — emerging platforms, viral formats, and untapped audience segments.

Requirements

• 2+ years of experience in a growth, performance marketing, or content role, ideally at a startup or high-growth tech company.
• Proven track record of executing campaigns that drove measurable audience or revenue growth — a viral campaign, notable side project, or consumer-facing product with real traction is a strong signal.
• Experience running UGC and viral internet campaigns with demonstrated results.
• Strong writing and content creation skills, with an ability to produce copy that captures the moment and moves audiences.
• Experience planning and executing in-person events, meetups, or brand activations end-to-end, including post-event measurement.
• Proficiency with analytics and growth tools (e.g., Google Analytics, Mixpanel or Amplitude, UTM tracking) and comfort with basic SQL for funnel analysis.
• Experience building and engaging developer or enthusiast communities (Discord, Slack, Reddit, forums) to drive organic awareness.
• Comfortable operating with high autonomy in a very early-stage team (under 15 people), iterating rapidly and collaborating directly with founders and engineers.
• Must be authorized to work in the U.S. without employer-sponsored visa support.
• Familiarity with fintech, crypto, or trading products is a plus, including sensitivity to financial marketing considerations.

Preferred

• Prior founder experience or early-employee experience at a venture-backed startup is a strong plus.