Growth Lead, Accounting Firms

San Francisco, CA (On-site)

$133K/yr – $179K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive early GTM for Pilot\'s accounting-firm channel by running experiments, shaping messaging, and building partnerships to generate qualified opportunities.

  • Own end-to-end experiments across channels to prove what works.
  • Must-have: 2–5 years in consulting, banking, startups, or GTM roles.
  • Standout: Direct customer conversations and early partnerships to drive initial traction.

Job Description

Responsibilities

  • Figure Out What Works (0 → 1)
  • Identify how accounting firms discover, evaluate, and adopt solutions like Pilot
  • Run fast, scrappy experiments across channels (events, outbound support, partnerships, content, paid)
  • Use results—not opinions—to decide where to double down
  • Be Close to Customers
  • Talk directly to accounting firms to understand their needs, objections, and workflows
  • Turn insights into better messaging, targeting, and acquisition strategies
  • Execute End-to-End
  • Write emails, build landing pages, set up campaigns, and run events yourself
  • Launch quickly with minimal process or support

Requirements

  • 2–5 years of experience in consulting, banking, startups, GTM roles, or similar
  • You’re early in your career but have strong business judgment
  • You've taken ownership of something ambiguous before (at work, school, or side projects)
  • You’re excited to do the work yourself—not just design strategy
  • You move quickly and are comfortable figuring things out as you go

Preferred

  • MBA or equivalent experience is a plus, not required
  • Exposure to B2B, fintech, or professional services is helpful

Benefits

  • Flexible vacation/time-off policy
  • All federal holidays are observed
  • Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
  • 401(k) plan
  • Competitive benefits package including additional wellness benefits
Pilot.com logo

Pilot.com

3.4 Glassdoor

Pilot provides the most reliable accounting, CFO, and tax services for startups and small businesses. We partner with thousands of companies to help them grow sustainably and operate more effectively.

Founded in 2016
San Francisco, California, USA
418 employees (21 in marketing)
63% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
49.2M
Monthly Google Ads Budget
$858.2K
Traffic Source Mix
Search
42.1%
Direct
48.1%
Referral
6.9%
Social
2.7%
Paid
0.3%

Headcount Trend

Current headcount: ~422

Marketing Team

Marketing Team Size
17 (4% of company)
Median Career Experience
12.5 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$172.1M
Last Raise
$110.5M
Series Unknown, 4 years ago

Funding History

  • Jan 2022
    Series Unknown
  • Jun 2021
    Secondary Market
  • Jan 2021
    Series C • $110.5M

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