Growth Marketing Lead
Launch Day
USA (Remote)
$110K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
14 hrs ago
Growth Content Strategist
Arlington, VA (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Lead content strategy and SEO efforts to grow organic traffic and revenue for an e-commerce brand.
- Own end-to-end content strategy across SEO, content, and landing pages to drive traffic and conversions.
- Must-have: 5+ years in content strategy, SEO, or performance-driven roles with proven e-commerce growth.
- Standout: Cross-functional collaboration with CRO, Performance Marketing, and CRM to lift CVR and LTV.
Job Description
Lead content strategy and SEO efforts to grow organic traffic and revenue for an e-commerce brand.
- Develop and execute a full-funnel content strategy to drive traffic, conversion, and revenue
- Identify high-intent keyword opportunities and build scalable, SEO-driven content initiatives
- Own and evolve the SEO roadmap across technical, on-page, and content strategies
- Create and optimize landing pages for both organic and paid traffic
- Drive rankings and organic growth for high-value, competitive search terms
- Collaborate with SEO, CRO, and Performance Marketing teams to improve CVR, AOV, and LTV
- Write and refine high-converting product, category, and promotional content
- Partner with CRM teams to support lifecycle and retention content
- Track, analyze, and optimize performance across traffic, rankings, conversion, and revenue
- Ensure all content meets regulatory and compliance requirements
Haypp Group
The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With 10 e-commerce brands, the Haypp group is present in over 7 countries where we serve more than 790 000 consumers.
Traffic Signals
Monthly Visitors
21.5K
Traffic Source Mix
Search
46.3%
Direct
33.2%
Referral
6.7%
Social
12.7%
Paid
1.1%
Headcount Trend
Current headcount: ~258
Marketing Team
Marketing Team Size
51 (20% of company)
Median Career Experience
16 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1
