Growth Content Strategist at Haypp Group | Arlington, VA

Haypp Group

Growth Content Strategist

Arlington, VA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Lead content strategy and SEO efforts to grow organic traffic and revenue for an e-commerce brand.

Own end-to-end content strategy across SEO, content, and landing pages to drive traffic and conversions.
Must-have: 5+ years in content strategy, SEO, or performance-driven roles with proven e-commerce growth.
Standout: Cross-functional collaboration with CRO, Performance Marketing, and CRM to lift CVR and LTV.

Job Description

Lead content strategy and SEO efforts to grow organic traffic and revenue for an e-commerce brand.

Develop and execute a full-funnel content strategy to drive traffic, conversion, and revenue
Identify high-intent keyword opportunities and build scalable, SEO-driven content initiatives
Own and evolve the SEO roadmap across technical, on-page, and content strategies
Create and optimize landing pages for both organic and paid traffic
Drive rankings and organic growth for high-value, competitive search terms
Collaborate with SEO, CRO, and Performance Marketing teams to improve CVR, AOV, and LTV
Write and refine high-converting product, category, and promotional content
Partner with CRM teams to support lifecycle and retention content
Track, analyze, and optimize performance across traffic, rankings, conversion, and revenue
Ensure all content meets regulatory and compliance requirements

Haypp Group

The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With 10 e-commerce brands, the Haypp group is present in over 7 countries where we serve more than 790 000 consumers.

Founded in 2009

Stockholm, Stockholm County, SWE

255 employees (51 in marketing)

www.hayppgroup.com