Responsibilities

• Growth & Long-Form Content Production
• Conceptualize, write, and produce high-impact B2B growth marketing collateral, including in-depth case studies, clinical white papers, ROI briefs, e-books, and website landing page copy.
• Distill complex clinical data, SaMD capabilities, and AI technology into clear, engaging value propositions for health plans, enterprise employers, health systems, and consumers.
• Manage the cross-functional content calendar, ensuring timely execution of long-form assets, sales enablement tools, and campaign launch materials.
• Social Media & Campaign Execution
• Build and execute a comprehensive social media strategy across Corporate, B2B, and B2C channels (LinkedIn, Instagram, Facebook, YouTube, and emerging platforms).
• Design and produce engaging social-first messaging and visual assets (posts, carousels, videos, reels) that clearly convey Welldoc’s story, thought leadership, and point of view.
• Support corporate communications/PR social initiatives to amplify messaging with key media, industry influencers, and executive thought leadership.
• Paid Media, Performance & ROI Measurement
• Manage paid social campaigns end-to-end (LinkedIn, Meta, Google Display), optimizing for awareness, engagement, lead generation, Cost-Per-Lead (CPL), and Return on Ad Spend (ROAS).

Requirements

• 3+ years of experience in growth content marketing, B2B copywriting, or social media management within healthcare, digital health, or health tech.
• Proven Track Record in Multi-Format Content: Demonstrated experience writing both long-form assets (white papers, case studies, website copy) and short-form paid/organic social content. (Portfolio or campaign links required).
• Data-Driven & ROI-Focused: Hands-on experience with reporting, A/B testing, marketing analytics, and linking content metrics to business outcomes and ROI.
• Paid Media Expertise: Hands-on experience creating, managing, and optimizing paid social campaigns (LinkedIn, Meta, Google) for lead generation and brand awareness.
• Clinical & Technical Acumen: Excellent writing skills with a proven ability to interpret and simplify complex clinical data, scientific principles, and AI healthcare concepts for diverse enterprise and consumer audiences.
• Design & AI Tools: Proficiency with visual design tools (Adobe Creative Suite, Canva, Figma) and familiarity with AI-driven content and optimization tools.
• Other skills:
• Collaborative, curious, and willing to learn, with a proactive approach to testing new strategies and tools.
• Experience navigating healthcare-specific compliance (i.e., clinical, regulatory) for digital content.
• Knowledge of SEO principles and how they connect to digital content strategy.

Preferred

• A plus: Experience managing other aspects of marketing, including events and speaking engagements as needed.
• Familiarity with social listening and audience engagement platforms.

Benefits

• Welldoc offers generous PTO, medical insurance, dental insurance, vision care, life and disability insurance, retirement benefits. and the opportunity to participate in health savings accounts and/or dependent care accounts.