Responsibilities

• Growth & Long-Form Content Production
• Conceptualize, write, and produce high-impact B2B growth marketing collateral, including in-depth case studies, clinical white papers, ROI briefs, e-books, and website landing page copy.
• Distill complex clinical data, SaMD capabilities, and AI technology into clear, engaging value propositions for health plans, enterprise employers, health systems, and consumers.
• Manage the cross-functional content calendar, ensuring timely execution of long-form assets, sales enablement tools, and campaign launch materials.
• Social Media & Campaign Execution
• Build and execute a comprehensive social media strategy across Corporate, B2B, and B2C channels (LinkedIn, Instagram, Facebook, YouTube, and emerging platforms).
• Design and produce engaging social-first messaging and visual assets (posts, carousels, videos, reels) that clearly convey Welldoc’s story, thought leadership, and point of view.
• Support corporate communications/PR social initiatives to amplify messaging with key media, industry influencers, and executive thought leadership.
• Paid Media, Performance & ROI Measurement
• Manage paid social campaigns end-to-end (LinkedIn, Meta, Google Display), optimizing for awareness, engagement, lead generation, Cost-Per-Lead (CPL), and Return on Ad Spend (ROAS).

Requirements

• 3+ years of experience in growth content marketing, B2B copywriting, or social media management within healthcare, digital health, or health tech.
• Proven Track Record in Multi-Format Content: Demonstrated experience writing both long-form assets (white papers, case studies, website copy) and short-form paid/organic social content. (Portfolio or campaign links required).
• Data-Driven & ROI-Focused: Hands-on experience with reporting, A/B testing, marketing analytics, and linking content metrics to business outcomes and ROI.
• Paid Media Expertise: Hands-on experience creating, managing, and optimizing paid social campaigns (LinkedIn, Meta, Google) for lead generation and brand awareness.
• Clinical & Technical Acumen: Excellent writing skills with a proven ability to interpret and simplify complex clinical data, scientific principles, and AI healthcare concepts for diverse enterprise and consumer audiences.
• Design & AI Tools: Proficiency with visual design tools (Adobe Creative Suite, Canva, Figma) and familiarity with AI-driven content and optimization tools.
• Collaborative, curious, and willing to learn, with a proactive approach to testing new strategies and tools.
• Experience navigating healthcare-specific compliance (i.e., clinical, regulatory) for digital content.
• Knowledge of SEO principles and how they connect to digital content strategy.
• Familiarity with social listening and audience engagement platforms.

Preferred

• A plus: Experience managing other aspects of marketing, including events and speaking engagements as needed.

Benefits

• Welldoc offers a competitive compensation package which, in addition to salary, includes generous PTO, medical insurance, dental insurance, vision care, life and disability insurance, retirement benefits. and the opportunity to participate in health savings accounts and/or dependent care accounts.