Responsibilities

• The end-to-end student comms surface. Every touchpoint from course enrollment through payment, onboarding, pre-class readiness, activation, and success milestones; owned as one coherent system rather than a set of disconnected sends.
• The decisioning logic behind next-best-action. The triggers, segmentation, branching, routing, and escalation that decide what happens for a given student based on their behavior and context, including when to send, when to route a question, and when to hand off to a human.
• The measurement system. How we know engagement is working: the metrics, experiments, holdouts, and goals that prove a flow moves students forward, and the discipline to kill what doesn’t.
• The guardrails. The standards that keep automated and AI-assisted communication clear, supportive, and human. Scaled comms feel like a great admissions advisor or coach, not a chatbot.

Preferred

• Helpful background (not required): hands-on experience with a lifecycle/automation platform (Customer.io, Braze, Iterable, HubSpot, Klaviyo, or similar)
• AI agent or support-automation tools (e.g., Decagon)
• SQL, APIs, webhooks, or low-code tools (Retool, Zapier, Make, n8n)
• a complex-user-journey domain like edtech, healthcare, marketplace, or consumer subscription

Benefits

• Meaningful Equity Stake
• Subsidized Medical, Dental, and Vision insurance plan options
• 401(k)
• FSA, HSA and commuter benefits
• Learning stipend
• Open vacation policy, including:
• Guidance of 15 days PTO annually
• Stepful closed the last week of December
• 15 work-from-anywhere days
• 10 public holidays observed for 2026