Growth Analyst, Digital Product & CRM (Loyalty) at Potbelly Sandwich Works | Chicago, IL | $75K/yr – $85K/yr

Potbelly Sandwich Works

Growth Analyst, Digital Product & CRM (Loyalty)

Chicago, IL (Remote)

$75K/yr – $85K/yrSenior Level4+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive experimentation and data-driven growth for digital experiences at Potbelly.

Own A/B/multivariate testing and analytics across product, CRM, and loyalty.
Must-have: 4+ years in data analysis with SQL/Python and strong dashboarding.
Standout: cross-functional analytics shaping product roadmap and KPI dashboards.

Job Description

Responsibilities

Lead a Culture of Experimentation
Design and execute A/B and multivariate tests across digital product features, CRM, and loyalty channels
Develop structured testing roadmaps prioritizing high-impact hypotheses and ensuring statistical rigor
Define success metrics for feature launches, campaigns, and guest engagement initiatives
Embed experimentation frameworks into marketing and product cycles
Elevate Product Analytics
Partner with Product and UX to define KPIs and measure feature adoption, engagement, and retention across digital touchpoints
Translate user behavior, journey flow, and loyalty data into actionable insights that influence the digital product roadmap
Identify friction points and growth opportunities across app, web, and online ordering experiences
Conduct post-launch analyses to evaluate feature success and guide future iterations

Requirements

Bachelor’s degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field
4+ years of data analysis experience using SQL, R, Python, or similar tools
4+ years of dashboarding experience (Tableau, Power BI, or similar platforms)
2+ years in product analytics, CRM, or loyalty analytics — ideally in hospitality, retail, or fast-casual dining
Proven success designing, executing, and analyzing A/B tests and growth experiments
Experience translating behavioral and loyalty insights into product roadmap recommendations
Must be able to perform the role from a state not listed above at hire and for duration of employment

Preferred

Experience with Snowflake or similar data warehouses
Advanced SQL/Excel skills and familiarity with data automation
Hands-on experience with analytics tools like Amplitude, Mixpanel, or GA4
Familiarity with omnichannel attribution and campaign measurement frameworks

Benefits

Competitive pay with performance-based annual raises
Medical, Dental & Vision Insurance
Domestic Partnership Benefits
Paid Parental Leave
FSA and HSA with Employer Contribution
Commuter Benefit Program
Retirement Savings 401(k) WITH company match
Employee Assistance Program
Paid Time Off
Discount Program

Potbelly Sandwich Works

3.7 Glassdoor

Potbelly is a neighborhood sandwich shop that has been feeding customers’ smiles with signature oven-toasted sandwiches, soups, hand-dipped shakes, cookies baked fresh daily and other fresh menu items, customized just the way customers want them, for 45 years. Potbelly promises Fresh, Fast & Friendly service in a fun, welcoming environment that delivers good vibes. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 400 shops in over 30 states and Washington DC.

Founded in 1977

Chicago, Illinois, USA

3.3K employees (55 in marketing)

www.potbelly.com

72% recommend to a friend

64% CEO approval