Company overview

Potbelly is a neighborhood sandwich shop that has been feeding customers’ smiles with signature oven-toasted sandwiches, soups, hand-dipped shakes, cookies baked fresh daily and other fresh menu items, customized just the way customers want them, for 45 years. Potbelly promises Fresh, Fast & Friendly service in a fun, welcoming environment that delivers good vibes. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 400 shops in over 30 states and Washington DC.
Founded in 1977
Chicago, Illinois, USA
3.3K employees (55 in marketing)
72% recommend to a friend
50% positive business outlook

Salaries

Typical salary range

$150,000 – $170,000

/ yr

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People

Hiring activity

Open marketing jobs over time

17 open now

Headcount trend

Company growth over the last 12 months

Headcount +6.6% year over year

Funding

Total funding

$99M

Last raise

$25M

Post IPO Debt, 3 years ago

Funding history

Feb 2023

Post IPO Debt Potbelly Sandwich Works · $25M

Feb 2021

Post IPO Equity Potbelly Sandwich Works · $16M

Jun 2006

Private Equity Round Potbelly Sandwich Works · $58M

Audience

Monthly website visitors
777.7K
Month over month+6.2%
Quarter over quarter-8.2%
Top sourceSearch (50%)
Ad budget per month$13.4K
Average search rank68.1
Traffic source mix
Search
50%
Direct
43.5%
Referral
5%
Paid referral
0.9%
Social
0.5%

LinkedIn followers

Follower count and growth

Total followers

58.4K

12-mo growth

+7.2%

Monthly growth

+0.7%

News

Links