Responsibilities

• Strategic Leadership: Lead the strategic planning process for your assigned brands in The Kitchen, identifying opportunities for growth, innovation, and market differentiation.
• Learn these brands, inside and out. Provide thought leadership to help elevate brand positioning, messaging, and consumer engagement strategies.
• Help develop and maintain the long-term creative strategic vision for the business unit, ensuring alignment with overarching company objectives.
• Cross-Functional Collaboration: Act as the primary strategic partner for Brand Communication and General Manager counterparts, ensuring alignment across creative, as well as owned, earned, and paid media channels.
• Embed into the business’ standing meetings and routines to ensure 360 understanding of the business.
• Collaborate closely with creative, insights, and analytics teams to translate data into actionable strategies.
• Serve as the voice of creative strategy in senior-level business unit meetings, representing The Kitchen with professionalism and expertise.
• Team Management: Manage and mentor a team of Pod Strategists and Social Managers within The Kitchen, contributing to a culture of collaboration, creativity and high performance.
• Ensure integration and understanding of strategic insights into creative briefs and campaign planning across Kitchen work.
• Drive accountability by setting clear goals, performance metrics, and professional development plans for Kitchen team members.
• Consumer Insights & Market Trends: Stay ahead of market trends, cultural shifts, and consumer behavior to proactively inform brand strategies.
• Partner with Consumer Insights specialists to leverage research and analytics in building data-driven strategies.
• Identify and capitalize on emerging opportunities for the business unit’s portfolio of brands.
• Operational Excellence: Ensure all Kitchen strategic deliverables are completed on time, within scope, and of the highest quality.
• Proactively address challenges, bottlenecks, and resource needs across the business unit.