Responsibilities

• Define and articulate the multi-year vision including where we play, how we win, and how we differentiate for 16–24-year-old audiences.
• Lead end-to-end go-to-market strategy for new student features and experiences — from concept validation through launch and scale.
• Partner closely with Product and Design to develop roadmap priorities and ensure we are building experiences that solve meaningful student workflows.
• Develop audience segmentation and lifecycle strategies grounded in deep insight into Gen Z and emerging Gen Alpha behaviors.
• Establish clear, compelling positioning and messaging that connects functional benefits to emotional drivers like confidence, independence, and academic success.
• Define monetization strategy in partnership with Growth and Pricing teams, clarifying free vs. paid value and driving conversion and retention.
• Build scalable acquisition and save motions across web, in-product, lifecycle, partnerships, and paid channels.
• Set performance targets and partner with Analytics to measure impact and optimize outcomes.
• Lead and mentor a team of PMMs, elevating critical thinking, storytelling, and execution excellence.
• Serve as the internal champion for the student segment, influencing executives and cross-functional teams.

Requirements

• 12+ years of Product Marketing experience, including leading complex 1→N product launches.
• 4+ years of experience in managing people.
• Proven experience defining strategy for a distinct audience segment or growth business.
• Deep understanding of student and next-generation audiences, including cultural trends and digital behaviors.
• Strong positioning and storytelling capabilities with the ability to translate product innovation into clear, differentiated value.
• Experience driving monetization and growth strategies in scaled consumer or hybrid consumer/SaaS businesses.
• Demonstrated people leadership experience with a track record of building high-performing teams.
• Exceptional cross-functional influence and executive communication skills.