Responsibilities

• Develop and execute comprehensive product marketing plans for YouTube’s creator and brand agreement solutions, specifically targeting Influencer Marketing Agencies (IMAs) and Creator Marketing Decision Makers.
• Build strong partnerships across YouTube Business (YT Biz), Global Business Organization (GBO), YouTube (YT) and Ads Product teams, and third-party Ecosystem teams in order to accelerate the Creator Partnerships ecosystem globally.
• Oversee the development of market research and product roadmaps into clear, actionable value propositions that differentiate YouTube from engaging social media platforms.
• Act as the primary marketing liaison between Product and Sales to align product roadmaps with market needs and agency feedback.
• Validate product-market fit and claims using first-party data and third-party research to ensure YouTube’s Creator Partnerships offerings remain industry-leading.

Requirements

• Bachelor's degree or equivalent practical experience.
• 13 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.
• Experience with people management.
• Experience within the tech, media, or advertising industries.
• Experience using industry-standard datasets to measure the impact of marketing initiatives and refine market positioning.

Preferred

• Experience building consensus among cross-functional teams and executive leadership without direct managerial authority.
• Expertise in influencer marketing agencies and creator-led brand agreements.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Deep industry fluency in digital video, social media and creator/influencer advertising across organic and paid.
• Proven track record of building consensus among cross-functional teams (Product, Sales, Eng) without direct authority.

Benefits

• Learn more about benefits at Google .