Responsibilities

• Lead development, oversight, and approval of experiential marketing strategies, frameworks, and activation playbooks.
• Provide clear vision and inspiration to agency partners, creative teams, cross-functional stakeholders, and internal leaders.
• Establish a multi-year experiential roadmap aligned to brand priorities, cultural moments, customer insights, and enterprise initiatives.
• Represent experiential marketing across the broader marketing and GTM ecosystem.
• Own end-to-end process for experiential strategy, activation development, execution, and measurement.
• Ensure alignment of experiential programs with campaign strategy and integrated marketing.
• Oversee operational excellence including timelines, budgets, agency coordination, vendor management, and cross-functional alignment.
• Lead prioritization across simultaneous programs.
• Develop strategic briefs, executive presentations, and activation plans.
• Champion measurement frameworks for experiential KPIs.