Group Director, Product Marketing

Bentonville, AR (On-site)

$160K/yr – $320K/yrSenior Level12+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive product marketing across enterprise offerings by shaping strategy, differentiated positioning, and go-to-market, while leading incubation, launches, and ongoing growth initiatives.

Strategy and positioning ownership across multiple products
Go-to-market, launch programs, and commercialization leadership
Customer insights, analytics, and growth optimization as core levers

Job Description

Responsibilities

Define Product Marketing Strategy
Develop and execute enterprise product marketing strategies that support existing and emerging businesses.
Establish differentiated positioning, messaging and value propositions that resonate with target audiences and create competitive advantage.
Influence product strategy and roadmap decision through customer insights, market intelligence, competitive analysis, and business performance
Create scalable product marketing frameworks that can be leverages across multiple products and business lines.
Lead Product Incubation & Commercialization
Partner with business and strategy teams from concept through launch to shape products that meet customer and market needs.
Lead integrated go-to-market planning across Marketing and businesses.
Build launch strategies that accelerate adoption, customer engagement, revenue growth, and long-term product success.
Establish commercialization best practices and repeatable operating models that improve speed to market.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
12+ years of progressive experience in Product Marketing, Go-to-Market Strategy, Commercialization, Brand Marketing, Growth Marketing, or related disciplines.
Experience leading large-scale product launches and commercialization efforts for digital, retail, technology, marketplace, or B2B products.
Demonstrated success influencing product strategy through customer insights, market research, competitive intelligence, and business analytics.
Experience leading and developing high-performing organizations, including leaders and individual contributors.
Exceptional executive communication, presentation, and storytelling skills with the ability to influence senior leadership.
Strong analytical mindset with experience translating complex business data into strategic decisions.
Proven ability to lead highly matrixed cross-functional initiatives with significant organizational impact.
Experience managing multiple priorities in fast-paced, evolving environments.
MBA or advanced degree.

Preferred

MBA preferred

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Walmart

With approximately 255 million customers and members visiting more than 10,500 stores and numerous eCommerce websites in 19 countries, Walmart is uniquely positioned to serve customers how, when and where they want. Formed in 2021, Walmart Data Ventures unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. The name ‘Scintilla,’ derived from the Latin word for ‘spark,’ embodies the power of a single insight to ignite transformative ideas. Even the smallest, most granular data point can drive decisions that create meaningful impact. Scintilla empowers businesses to turn insights into action, optimizing every touchpoint along the customer journey—from home to store—and the product journey—from source to shelf. At Walmart Data Ventures, our mission is to deliver value to customers, suppliers, merchants, and store operators by bridging insights with actionable strategies that enhance the retail experience.

Founded in 2021

Bentonville, Arkansas, USA

288 employees (21 in marketing)

www.walmartdataventures.com