Responsibilities

• Own the development of growth audiences for assigned accounts, identifying the set of audiences (1P and 3P) needed to solve specific client business challenges and growth objectives.
• Establish clear audience definitions, priorities, and signal frameworks tailored to each client's business model, channels, and measurement capabilities.
• Translate audience and data insights into consistent signal, platform data and audience targeting definitions across the paid media platforms .
• Use audience data to develop and refine tiering strategies for local media applications of overall growth audience system
• Ensure audience insights directly inform media planning decisions, including channel prioritization, media platform prioritization, messaging direction, journey design, and performance benchmarks.
• Maintain audience systems and related outputs, ensuring they remain current, accurate, and consistently applied across planning and activation.
• Partner with Analytics on audience-focused measurement frameworks and monitoring processes that connect audience performance to business outcomes and media effectiveness.
• Analyze audience performance results on an ongoing basis to identify refinements, optimization opportunities, and learnings that inform audience and media evolution.
• Drive iterative improvements to audience definitions, media plans, and targeting strategies based on in-market learning and changing client business needs.
• Clearly communicate audience performance insights and recommendations to clients and internal teams, translating data into actionable strategic direction.

Requirements

• 10+ years of experience in audience strategy, growth strategy, media strategy, or data-driven marketing within client-facing environments.
• Deep expertise in developing audience systems, including audience definitions, prioritization frameworks, and translating audience insights into media strategy.
• Strong experience in performance measurement, analytics, and using data to optimize marketing strategies and inform decision-making.
• Demonstrated ability to translate audience insight into clear media and experience decisions that shape channel roles, messaging strategy, and performance optimization.
• Fluency across the media, data, and technology ecosystem, with the ability to navigate platform constraints, addressability considerations, and measurement approaches.
• Proven success as a trusted senior client advisor, skilled at building strong partnerships and translating complexity into clear, actionable direction for senior stakeholders.
• Strong collaborative skills and ability to work effectively in a matrixed environment with planning, activation, and analytics teams.
• Strategic storyteller comfortable with ambiguity, able to recommend bold directions, and driven to continuously improve approaches based on performance and learnings.
• Ability to travel up to 10 % as required to support client, team, and business needs (including travel for new business pitches).

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.