Responsibilities

• Strategic Leadership: Own and lead the digital marketing strategy, including PPC, SEO, email marketing, and other channels to drive growth and revenue across all companies in the group.
• PPC Campaign Management: Drive the strategy, execution, and continuous optimisation of high-impact PPC campaigns across Google, social media, and other paid platforms to maximise ROI, scale performance, and achieve business growth objectives.
• SEO: Oversee and enhance SEO efforts, ensuring that content, technical elements, and offsite strategies align for optimal search rankings.
• A/B Testing & Conversion Optimisation: Spearhead comprehensive A/B testing initiatives across landing pages, ad creatives, and website experiences to significantly improve conversion rates, enhance user engagement, and drive measurable business outcomes.
• Data-Driven Decisions: Leverage advanced analytics and performance metrics to drive strategic marketing decisions, optimise budget allocation, and continuously improve ROI through actionable insights and data-informed optimisations.
• Cross-Channel Marketing: Develop cohesive, integrated campaigns across digital channels, including paid, owned, and earned media. Understand current social media platforms.
• Team Leadership: Build, mentor, and lead a high-performing digital marketing team, fostering a culture of innovation and excellence.
• Strategic Budgeting: Expertise in identifying optimal allocation of marketing funds, developing financial models and projections, and presenting well-supported recommendations to key stakeholders.
• Any other duties as directed by a manager or director.