Drive Google and YouTube ads for a DTC audience, owning strategy and cross-channel integration within an agency setting.

• Full management of Google and YouTube Ads accounts across Shopping, PMax, Search, and YouTube
• YouTube campaign strategy including audience targeting, creative direction, and funnel placement
• Campaign architecture, bid strategy, budget pacing, and ongoing optimization
• Weekly performance reporting. You QA the numbers before anything goes to a client
• Cross channel feedback. Google and YouTube learnings feed back into creative and Meta strategy
• Direct client communication. Weekly calls, performance narrative, clear next steps every time

Must-have: 5+ years managing Google and YouTube Ads at an agency for DTC eCommerce brands specifically

• US based, full time availability required
• YouTube is not a bonus skill here. You have built and scaled YouTube campaigns, you understand creative formats, view through attribution, and how YouTube fits into a full funnel DTC strategy
• Proven track record managing $500K+ per month in Google and YouTube spend across multiple accounts at the same time
• Built and scaled Shopping, PMax, and Search campaigns from the ground up, not inherited and maintained someone else's work
• You understand blended MER, nCPA, and incrementality. You do not optimize to platform ROAS in isolation and you can explain why to a client who pushes back
• GA4 proficient. Northbeam, Triple Whale, or similar attribution tools required
• You can get on a call with a 9 figure brand founder and give them a straight answer when things are not working
• Agency side background only. In house candidates will not be considered
• Location constraint not specified in description

Benefits

• 401(k) matching
• Health insurance
• Unlimited paid time off
• Work from home