Responsibilities

• The GTM Manager is responsible for designing and executing a comprehensive, end-to-end go-to-market process for new product launches and strategic initiatives.
• This role ensures new solutions are positioned, adopted, and scaled in partnership with Blue Plans, brokers, and other distribution channels.
• Acting as the central orchestrator, the GTM Manager brings together cross-functional teams to deliver seamless market execution and measurable business outcomes.
• Develop structured GTM plans covering positioning, pricing, channel strategy, enablement, launch, and measurement
• Define success metrics and ensure post-launch feedback loops
• Convene and lead stakeholders from product, sales, marketing, service, compliance, and partner management
• Drive alignment on launch objectives, deliverables, and timelines
• Manage interdependencies and remove barriers to execution
• Partner with product and marketing teams to define compelling value propositions
• Ensure messaging resonates across employers, brokers, members, and Blue Plan partners

Requirements

• Bachelor’s degree in related field or equivalent military experience
• 7+ years of experience in product marketing, commercialization, or GTM execution, preferably in healthcare, insurance, or employee benefits
• Proven track record of orchestrating cross-functional product launches or commercialization initiatives
• Experience with broker distribution and health plan partnerships a plus

Preferred

• MBA or advanced degree preferred

Benefits

• PTO provided at date of hire
• 11 paid holidays
• 401(k) with up to 6% match; fully vested from day 1
• Remote opportunities with company-provided equipment
• Tuition Reimbursement
• Employee Assistance Program
• Inclusion Council and Employee Resource Groups
• Recharge Days and Volunteer Time Off