Go-to-Market (GTM) Operations Specialist

Golden, CO (Hybrid)

$70K/yr – $80K/yrMid Level1+ years expFull time

Posted 8 days ago

Job Summary

Own and optimize revenue operations by monitoring lead flows, syncing Marketo-Salesforce, managing routing and provisioning, troubleshooting integrations, and maintaining documentation.

  • Lead flow, routing, and data integrity oversight
  • Cross-system sync management for Marketo and Salesforce
  • Onboarding, access control, and ongoing provisioning

Job Description

Responsibilities

  • Lead Flow Monitoring: Monitor lead payloads flowing through custom Webhooks to ensure lead scoring and routing logic execute flawlessly.
  • Marketo/SFDC Sync Management: Act as the primary gatekeeper for lead flow and the sales organization. Monitor the daily sync error logs to unblock leads, fix missing attribution, and correct validation rule failures between Marketo and Salesforce.
  • Routing Updates: Adjust routing rules and assignments in Marketo/GCP to support sales rep territory and account transition.
  • Sales, CX, and Finance Ticketing: Serve as immediate interface for sales rep requests (e.g., merge duplicate accounts, change record ownership, modify access levels).
  • User Provisioning: Own the onboarding, offboarding, and permission sets for Salesforce, Gong, ZoomInfo, and LinkedIn Sales Navigator.
  • Integration Troubleshooting: Manage the Vonage integration, configure Gong trackers to capture critical floor data, and troubleshoot user activity syncing errors.
  • Basic Reporting: Assist sales leaders and reps with minor modifications to existing Salesforce reports and dashboards.
  • Web Script Maintenance: Manage and troubleshoot custom JavaScript, Google Tag Manager templates, and triggers.
  • List Building: Support the marketing growth engine by building and segmenting targeted lists in Marketo for outbound and nurture campaigns.
  • Enrichment Management: Monitor ZoomInfo data appending to ensure inbound leads have the correct firmographic data required for our routing rules.

Requirements

  • Experience: 1-3 years of dedicated experience in Revenue or Marketing Operations.
  • Domain Knowledge : Experience with B2B SaaS, Hardware-enabled SaaS or IoT solutions preferred.
  • Technical Experience: Hands-on experience in Salesforce preferred. Experience using Marketo or related marketing operations platforms, Gong, ZoomInfo and LinkedIn a plus.
  • AI-Native Workflow: Demonstrated ability to use AI tools (Claude or Gemini) to independently read webhook payloads, debug basic HTML/JS on landing pages, and troubleshoot system errors.
  • Soft Skills: A self-starter and team player with strong critical-thinking skills who is highly organized and excited to work in a fast paced start-up environment.
  • Education: Bachelor’s degree in Business, Marketing, Computer Science, or a related technical field.

Benefits

  • Competitive base salary with a performance-based bonus structure.
  • Comprehensive medical, dental, and vision health plans.
  • 401(k) retirement plan with company matching.
  • Flexible hybrid work schedule based out of our Golden, CO office.
  • Collaborative, high-growth culture transforming the construction technology landscape
Sensera Systems logo

Sensera Systems

4.0 Glassdoor

Safe. Secure. Successful. The industry and its customers demand it, and you deliver. You make sure projects are completed on time, on budget, and to the highest quality standards. You go beyond what’s expected to get the job done.It can be challenging to navigate numerous stakeholders, competing priorities, complex systems, changing requirements, and safety and security needs each and every day. And, you can’t be everywhere at once.That’s where Sensera Systems comes in. Sensera Systems enables project teams, general contracting leaders, and building owners to deliver safe, secure, and successful projects.We provide self-contained, solar-powered, and wirelessly connected jobsite intelligence solutions, powered by AI, unlocking real-time visibility to collaborate across complex projects. Our easy-to-use camera hardware, software, and services allow you to see, document, and manage projects anytime, anywhere.Sensera Systems is your partner, helping you build with confidence no matter what tomorrow holds.

Founded in 2013
Golden, Colorado, USA
70 employees (4 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

See all Sensera Systems salaries

Marketing Team

Marketing Team Size
4 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$27M
Last Raise
$27M
Series B

Funding History

  • Feb 2026
    Series B • $27M
  • Aug 2023
    Series A

Traffic Signals

Monthly Visitors
13.6K
Monthly Google Ads Budget
$57.7K
Traffic Source Mix
Search
30.9%
Direct
55.2%
Referral
5.1%
Social
7.9%

Headcount Trend

Current headcount: ~71

Recent News

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Go-to-Market (GTM) Operations Specialist

Sensera Systems · Golden, CO · Hybrid