Go-To-Market Execution Director

Redmond, WA (Hybrid)

$131K/yr – $272K/yrSenior Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross‑ecosystem Windows GTM and field execution from OEM to Retail, translating an investment plan into measurable share, sell‑through, and conversion while defending against Apple in key markets.

  • Own cross‑ecosystem GTM orchestration across OEM, Silicon, and Retail with unified share targets and consumer moments.
  • Translate investment plans into field motions, cadence, and tools that drive sell‑through and quick reallocations.
  • Collaborate with Business Groups, partners, and WW field teams to land consistent Windows priorities at point of sale.

Job Description

Responsibilities
  • Three‑Ecosystem GTM Orchestration (OEM, Silicon, Retail)
  • Own a single, integrated GTM execution motion across OEM, Silicon, and Retail—ensuring partner roadmaps, retailer plans, and field activation line up against the same share targets and consumer moments.
  • Drive cross‑ecosystem alignment on portfolio architecture, price‑band coverage, and key consumer SKUs that defend against Apple’s lineup and Mac Neo positioning.
  • Serve as the connective tissue between Business Groups, OEM and Silicon partners, Top Market Maker retailers, and WW field teams.
  • Investment Plan Field Execution
  • Orchestrate the field rollout of the Windows Consumer investment plan, translating into specific OEM, Silicon, and Retail motions with explicit share, sell‑through, and conversion targets.
  • Build the operating cadence (markets, subs, areas) that lands investments at the point of sale and reads back results weekly—enabling fast reallocation toward what is working.
  • Own the field‑facing narrative and toolkit so every subsidiary can execute the plan consistently and defend share against Apple in their market context.
  • Investment Plan Ecosystem Orchestration
  • Partner with OEM and Silicon teams to drive mix shift, configuration optimization, component choices, co‑investment, and financing constructs that protect Windows competitiveness across price bands.
Preferred
  • Drive retail‑ready offers (bundles, attach, financing, trade‑in) that the field can deploy at scale.
  • Track price competitiveness and feed insights back into portfolio and pricing decisions.
  • Simplify shopper journey: Surge Demand, Simplify Choice, Secure Conversion
Benefits
  • Certain roles may be eligible for benefits and other compensation.
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Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Founded in 1975
Redmond, Washington, US
237K employees (11,715 in marketing)

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Traffic Source Mix
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Headcount Trend

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Marketing Team

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Median Career Experience
21 years
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Funding

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Last Raise
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Post IPO Equity, 3 years ago

Funding History

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    Post IPO Equity
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    Post IPO Equity
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