Responsibilities

• Shape and Implement Influencer, Community and Owned Social Strategies: Develop and own the annual vision across all three workstreams, including global strategies, program frameworks, and the playbooks that define how Sonos grows its presence through connection, creator relationships, and owned channels.
• Build the Global Influencer Program: Define the global influencer strategy and the frameworks, playbooks, and templates that brief regional teams to execute locally. Identify the right approach across tiers and categories, ensure programs feel authentic rather than transactional, and build in room for regions to develop their own programs when local relevance calls for it.
• Own the Community Strategy: Define the global community strategy and create the frameworks regional teams use to activate it locally. Build engagement on Sonos' owned channels and identify niche communities beyond them where the right partnerships can put the brand story in front of the right people, while leaving space for regions to pursue locally relevant community moments.
• Execute on Owned Social Vision: Lead and execute Sonos' owned social presence, from strategy to day-to-day output. Work closely with Brand Strategy to ensure the channel reflects the brand's long-term vision, collaborate with Brand Marketing and Brand Creative on campaign and evergreen content ideas, and coordinate with regional teams for influencer content that keeps the feed active and locally relevant.
• Cross-Functional Collaboration: Partner closely with Brand Creative, Brand Marketing, PR, Commercial Marketing, and CX to integrate influencer, community, and owned social into broader campaigns, product launches, and earned media moments. Coordinate with CX on owned channel strategy and cross-functional measurement reporting.
• Build Attribution and Measurement Infrastructure: Establish the measurement philosophy and infrastructure connecting influencer, advocate, and community activity to business outcomes, and report regularly against it.
• Manage and Develop a Team: Lead, coach, and develop the team executing owned social and community management, setting clear objectives and building a team that executes at a high standard.
• Budget, Agency and Platform Management: Manage agency relationships, social media management platforms, and the function’s budget, ensuring efficient use of resources and clear accountability for outcomes.
• Stay Culturally Current: Monitor trends in social, creator culture, and the audio/music/lifestyle space to identify opportunities and moments worth acting on before they become obvious.

Requirements

• 10+ years of experience across social media, influencer/creator marketing, or community management
• Proven experience building influencer programs across multiple tiers and categories with measurable ROI
• Experience owning deal flow and negotiation for creator and influencer partnerships
• Strong background in owned social strategy for consumer brands
• Deep understanding of attribution, social, and product analytics, with a track record of building scalable measurement frameworks
• Demonstrated ability to manage and develop direct reports
• Strong writing and editing skills across social formats, including creative briefs, platform strategies, and content frameworks
• Experience designing frameworks for global social programs with regional and cultural adaptation
• Familiarity with social media management platforms and influencer management tools
• Comfortable contributing at all levels on a lean team with high standards

Benefits

• Medical, Dental, and Vision Insurance
• A 401(k) plan with company matching and immediate vesting
• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
• 80 hours of sick time upon hire, refreshed annually
• Up to 12 paid holidays per calendar year
• Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition
• Company-paid Disability, Life, and AD&D Insurance
• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
• Mental health benefits to support your holistic well-being
• A generous employee discount program & Sonos Radio HD - on us!