Global Senior Vice President, Brand Experience

New York, USA (On-site)

$180K/yr – $250K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive global-to-international media alignment with a senior integration role across Global, International and US teams to roll out practical, best-practice investment across markets.

  • Act as a senior integration point to align on best practices and investment principles.
  • Translate complexity into actionable guidance for global and local stakeholders.
  • Enable rollout of Pfizer’s global media and investment approach with practical usability.

Job Description

Responsibilities
  • Enable consistent global-to-international execution by reducing friction, duplication and ambiguity across markets and teams.
  • Establish, document and evolve clear global best practices across media strategy, activation and measurement.
  • Support the deployment and adoption of these best practices across relevant internal teams and Pfizer stakeholders.
  • Operate as a senior point of integration between Global, International and US teams, ensuring alignment on best practices and investment principles.
  • Develop and enable the rollout and adoption of Pfizer’s global media and investment approach across channels and markets, with a strong emphasis on practical application and usability, rather than compliance.
  • Support the development and delivery of Joint Business Partnerships (JBPs) with International, Regional and US teams.
  • Support markets in evolving investment practices toward more innovative, effective and impactful approaches, aligned to global direction and best practice.
  • Act as a senior point of engagement with local trading teams, ensuring investment approaches support quality, effectiveness and value.
  • Proactively connect teams around emerging industry trends, new channels and evolving measurement approaches, in close collaboration with the Effectiveness Lead.
  • Translate complexity into clear, actionable guidance that can be confidently applied by global and local stakeholders.
Requirements
  • 2+ years of media agency experience, including experience working across global and multi-market environments.
  • Strong cross-media knowledge and value management.
Preferred
  • Pharma account experience is preferable.
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Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA
708 employees (236 in marketing)

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Current headcount: ~708

Marketing Team

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Median Career Experience
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