Global Product Marketing Manager, Sponsorship at TikTok | San Jose, CA | $108K/yr – $220K/yr

TikTok

Global Product Marketing Manager, Sponsorship

San Jose, CA (On-site)

$108K/yr – $220K/yrSenior Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the product marketing strategy for ads-related products, aligning go-to-market plans with growth and adoption.

Develop strategy, GTM, and roadmap for related products and features.
Must-have: 5+ years in product marketing, BD, or strategy with MarTech/Advertising exposure.
Standout: Cross-functional leadership and evangelism across Product, Sales, and Marketing.

Job Description

Responsibilities

Develop and own the product marketing strategy: positioning, messaging, value proposition, go-to-market plans, and overall roadmap for related products and features.
Translate market insights, advertiser pain points, and content/creative trends into a coherent product marketing strategy that drives adoption, monetization, and growth of content ads.
Partner cross-functionally with Product, Engineering, Creative, Data Science, Regional Operations, Sales, and Marketing teams to align priorities, define product requirements, and ensure seamless execution of launches and campaigns.
Act as a strategic thought leader and evangelist — both internally and externally — articulating the vision for your product domain, staying ahead of industry and ad-tech trends, and influencing senior stakeholders.
Develop go-to-market campaigns, enablement materials, sales and advertiser collateral, and thought leadership that clearly communicate the value of product formats to advertisers and clients.
Define and track key performance indicators (KPIs) and OKRs — e.g. adoption rates, revenue growth, creative/ads performance metrics, ROI — and iterate strategy based on performance and feedback.
Build and maintain high-level relationships with advertisers, agencies, and key clients to understand needs, gather feedback, and shape future roadmap.

Requirements

5+ years of experience in product marketing management, business development, business strategy
Experience in MarTech, Data Management and/or Advertising is a must
Strong knowledge of online advertising, branding, performance advertising and marketing frameworks
Experience influencing and partnering with senior stakeholders across organizations
Experience dynamically prioritizing and managing multiple projects simultaneously and working in a fast-paced environment based on changing business priorities

Preferred

Able to influence and lead cross-functional and cross-geography workstreams
Excellent communication skills and exceptional attention to detail and operational processes
Innovative and adventurous in navigating a rapidly evolving, high-performing team and company

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval