Responsibilities

• Develop and execute the global go-to-market strategy for Grade & VisionLink solutions, including integration at machine point of sale and adoption across the current customer base.
• Lead global launch and commercialization planning for the Grade portfolio, including awareness, marketing, transactions, installation/upgrade pathways, dealer quoting integration and sales funnel support.
• Partner across the enterprise, with dealers and with field teams to drive adoption, utilization and commercial growth.
• Use customer feedback, market research and competitive insights to identify needs, shape pricing and merchandising recommendations, and refine go-to-market strategies.
• Develop and deliver training for field teams and dealers that connects Grade technology to customer challenges and jobsite productivity outcomes.
• Serve as a subject matter expert for Grade solutions, supporting technical discussions with customers, dealers and product partners.
• Collaborate with the VisionLink go-to-market lead to help customers adopt VisionLink and proactively improve site productivity.

Requirements

• Customer Focus : Builds strategies and solutions around customer needs, using market insight and customer feedback to improve adoption, satisfaction and business outcomes.
• Industry Knowledge: Applies strong understanding of construction technology, heavy equipment markets, competitive trends and customer needs to shape effective go-to-market strategies.
• Decision Making and Critical Thinking: Analyzes complex business opportunities, evaluates options with key stakeholders and makes informed decisions that support growth and execution.
• Effective Communications: Communicates clearly across global teams, dealers, customers and senior stakeholders, tailoring messages to influence alignment and action.
• Relationship Management: Builds and maintains trusted relationships with dealers, customers, internal partners and technology teams to support long-term success.
• Value Selling: Connects technology solutions to customer challenges by clearly articulating value, productivity impact and business benefits.
• Bachelor’s degree in marketing, business or a related field, or equivalent progressive experience in manufacturing, construction technology or heavy equipment.
• Experience developing and executing go-to-market strategies, preferably within the construction, technology or heavy equipment industries.
• Global business experience, with the ability to navigate diverse markets, customer needs and cultural considerations.
• Strong strategic thinking skills, with the ability to align business plans to company objectives and drive scalable growth.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*