Responsibilities

• Partner closely with the AI Growth team, Product Marketing, and Product to gather inputs and align on strategies that support mutually beneficial opportunities
• Define annual joint marketing strategies, objectives, and success metrics for a portfolio of strategic AI partners
• Develop aligned messaging and produce bespoke co-marketing campaigns and activations with your portfolio of partners
• Execute co-marketing initiatives (e.g. joint email campaigns, co-branded webinars, etc.) to drive new user acquisition, increase product upsell, and generate sales pipeline with and through partners
• Deliver account based marketing plans to support GTM strategies aligned with sales
• Integrate partners into Stripe-led campaigns by collaborating with cross-functional marketing teams such as Campaigns, Product Marketing, Regional Marketing, and Demand Generation
• Define scaling mechanisms to provide marketing resources and enablement that support a scaled partner motion
• Manage marketing budgets with each partner to drive ROITrack and evaluate the performance of co-marketing activities, sharing insights with the team to identify the most effective strategies and recommendations
• This role will work directly with some of our most strategic AI partners to identify our shared users, develop joint marketing plans, and execute co-marketing campaigns aimed at driving customer acquisition and activation.
• As the inaugural hire dedicated to this partner segment, you will have the unique opportunity to shape our AI partner marketing strategy and investment model.

Requirements

• 5+ years of relevant B2B marketing experience that can span marketing, product marketing, or partner marketing
• At least 2-3 years of product marketing or go-to-market experience; experience working with payments, AI, or commerce preferred
• Experience working closely with go-to-market partners to build joint marketing plans and execute marketing programs and campaigns that drive mutually beneficial KPIs and new customer acquisition and pipeline generation outcomes
• Experience shaping joint messaging and creating content with partners
• Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
• Deep understanding of the user journey through a partner distribution channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach and revenue

Preferred

• Strong skills in building relationships with existing and new partners to align plans, drive clarity, and ensure effective communication of progress
• High agency and adaptability, thriving in a fast-paced environment with the ability to handle ambiguity and work autonomously.
• Big picture thinking and meticulous attention to detail–you’re able to quickly understand overall business objectives, build a well-aligned marketing strategy and drive yourself and your cross-functional partners towards execution.
• Excellent written and verbal communication skills with the ability to influence various stakeholders both internally and externally.
• Excellent analytical skills and the ability to craft actionable insights from complex data