Responsibilities

• Define and own the global acquisition vision and strategy across all Kantar panel brands, markets, and digital recruitment channels.
• Translate commercial demand, sample supply needs, and long-term growth objectives into a coherent acquisition framework.
• Lead the transition from single-panel execution to cross-panel, portfolio-level optimization, ensuring consistency, scale, and sustainability.
• Ensure acquisition strategies build trust, deliver great respondent experience, and support long-term health.
• Govern global multi-million-dollar global acquisition budgets, including planning, forecasting, and capital allocation.
• Establish and enforce enterprise-level performance metrics and optimization goals (e.g., CPA/CPI, conversion, quality thresholds, LTV).
• Drive disciplined, data-led investment decisions across markets and brands.
• Provide clear, executive-level reporting and recommendations to senior leadership and finance partners.
• Set the global standard for acquisition measurement, analytics, and performance management.
• Oversee the development of acquisition dashboards, KPIs, and decision frameworks.

Requirements

• 15+ years of senior leadership experience in acquisition, performance marketing, or media strategy.
• Proven ownership of large, complex global media and acquisition portfolios.
• Expertise in data-driven optimization and analytics.
• Experience leading ad-tech transformation and vendor management at scale.
• Ability to influence senior leaders globally and lead through transformation.

Benefits

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with matching
• Tuition Reimbursement, Commuter benefits
• Unlimited PTO