Company overview

Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why, and how to shape the marketing strategies that shape their future.
Founded in 2009
London, England, GBR
26K employees (2,216 in marketing)
69% recommend to a friend
60% positive business outlook

Salaries

Typical salary range

$75,400 – $108,866

/ yr

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People

Hiring activity

Open marketing jobs over time

14 open now

Headcount trend

Company growth over the last 12 months

Headcount +3.1% year over year

Funding

Total funding

$1.9B

Last raise

$1.9B

Debt Financing, 1 years ago

Funding history

Feb 2025

Debt Financing Kantar · $1.9B

Audience

Monthly website visitors
801.6K
Month over month+5.3%
Quarter over quarter+3.5%
Top sourceSearch (45.9%)
Ad budget per month$58.3K
Average search rank44.8
Traffic source mix
Search
45.9%
Direct
40.6%
Referral
10.6%
Paid referral
1.4%
Social
1.3%

LinkedIn followers

Follower count and growth

Total followers

1M

12-mo growth

+13.6%

Monthly growth

+1.2%

News

Links