Responsibilities

• Own the planning and execution of global paid media campaigns, from launch through optimization and post-campaign analysis
• Oversee campaign delivery across channels and markets, ensuring accurate implementation of media plans, flighting, and measurement frameworks
• Lead and hold media agencies accountable for strategy execution, delivery timelines, and performance outcomes
• Evolve the audience strategy and activation model to reflect the changing nature of targeting across paid media platforms
• Drive cross-market coordination across the U.S., Japan, and other international regions
• Lead audience strategy development, including segmentation, targeting, and activation across paid media channels
• Stay close to how search and discovery behavior is shifting across digital and AI-mediated channels, and translate implications into the paid media program
• Define and operationalize measurement frameworks, including KPIs, attribution approach, and performance benchmarks
• In partnership with agency and research and analytics partners, design and lead structured testing frameworks (e.g., incrementality studies, geo‑testing, and controlled experiments) to quantify media impact and guide future planning and investment decisions
• Partner with analytics teams to translate performance data into optimization strategies
• Own campaign-level budget management and media investment oversight, including spend tracking and vendor management
• Prepare concise leadership updates outlining status, risks, decisions required, and performance outcomes

Requirements

• 7+ years of experience in paid media, or integrated marketing, with a strong emphasis on hands-on media planning, campaign execution, and optimization
• Demonstrated experience leading complex, multi-market paid media programs across channels
• Experience owning campaigns end-to-end, from strategy translation through execution and performance management
• Forward-thinking and innovative, by bringing modern approaches to media management and performance, including but not limited to AI-enabled media planning and buying, new audience targeting tactics, and how paid media is evolving amid AI mediated search and discovery online
• Actively uses AI to improve day-to-day media workflows, from planning and optimization to reporting, and adapts strategies based on how AI is reshaping customer behavior, search and discovery patterns, and platform dynamics
• Experience developing audience segmentation and targeting strategies
• Strong understanding of measurement frameworks, including attribution models and performance optimization
• Experience managing media budgets, investment planning, and vendor relationships at scale
• Strong executive communication and stakeholder management skills

Benefits

• Additional compensation and benefits offered in connection with the role consist of comprehensive health benefits, including but not limited to medical, dental, vision, and FSA benefits; paid time off; life insurance; 401(k) plan; and discretionary bonuses. Certain employees may also be eligible for equity and other incentive compensation at Blackstone’s sole discretion.