Responsibilities

• Develop and lead global direct response media strategies across paid social, search, retail, programmatic display, and emerging channels to drive customer acquisition and conversion goals
• Define audience targeting frameworks, bidding strategies, and budget allocation models that maximize return on ad spend across global markets
• Analyze campaign performance data to identify optimization opportunities, surface actionable insights, and inform media investment decisions
• Partner with creative, product marketing, and data science teams to design and execute A/B tests that improve direct response campaign effectiveness
• Translate business objectives into short, mid, and long-term media plans with clear KPIs and measurement frameworks
• Collaborate with regional marketing teams to adapt global media strategies to local market dynamics while maintaining performance standards
• Communicate media performance results and strategic recommendations to marketing leaders and cross-functional stakeholders through structured reporting and presentations
• Identify gaps in current media planning and buying processes and design solutions that improve efficiency and scalability
• Leverage AI-integrated workflows and analytics tools to accelerate campaign analysis, audience modeling, and performance forecasting
• Contribute to team-level goal setting by synthesizing performance trends and translating them into strategic priorities for the direct response media function

Requirements

• 6+ years of experience in paid media strategy, planning, or buying with a focus on direct response marketing objectives such as customer acquisition, lead generation, or conversion
• 6+ years of experience managing large-scale media campaigns across paid social or digital advertising platforms, including audience targeting, bidding strategy, and budget optimization
• Experience using performance data and analytics to drive media investment decisions and communicate results to stakeholders
• Experience developing and executing A/B testing frameworks to evaluate creative, audience, and channel performance in direct response campaigns
• Experience working cross-functionally with creative, data science, and regional marketing teams to deliver integrated media programs
• Bachelor's degree in Marketing, Business, Communications, or a relevant field

Preferred

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Track record of influencing media strategy decisions through structured data analysis and written recommendations presented to marketing leadership
• Familiarity with Meta's advertising products, campaign objectives, and measurement solutions including pixel-based attribution and conversion APIs
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience applying AI or automation tools to media planning, audience modeling, or campaign optimization workflows
• Experience managing direct response media programs at global scale, including adapting strategies across multiple regional markets
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)