Responsibilities

• Marketing Analytics & Measurement: - Own the setup and configuration of all marketing analytics, measurement and tag management tools (Google Analytics, Google Tag Manager). - Ensure all ad/media and CRM platforms [Hubspot & Salesforce] are properly integrated, data flows accurately between platforms for end-to-end visibility. - Build and maintain dashboards and reporting frameworks that track key marketing KPIs [across brand, ABM and/or demand gen campaigns] and E2E commercial performance [pipeline, ACV] - Data Quality & Compliance: Ensure the integrity of marketing data across systems. Collaborate with the CRM manager to audit contact/account database for duplicates or errors and ensure data hygiene.

Requirements

• Experience: 7-8 years in marketing operations, marketing analytics, or related role in a B2B environment. Experience in a global or multi-region marketing team with collaboration with sales/commercial teams is highly valued.
• Technical Skills: Strong skills in marketing analytics – able to build dashboards and work with data (advanced Excel skills required; familiarity with SQL or data warehousing, business intelligence or data visualization tools is valued.) Experience with key ad platforms (Google Ads, LinkedIn), Google Analytics (GA4) and Google Tag Manager for web and campaign tracking and measurement. Proficient with tracking integrated demand gen and ABM programs for both marketing-sourced and influenced revenue.
• Analytical Mindset: Demonstrated ability to analyze marketing metrics, attribution models, funnel analysis and campaign ROI. Experience in forecasting or modeling marketing contribution to pipeline/revenue is a plus.
• Process & Project Management: Excellent project management and organizational skills. Experience in optimizing processes, documenting workflows, and managing cross-team projects. Detail-oriented, with a continuous improvement mentality to refine how the marketing engine operates.
• Collaboration & Communication: Strong communicator who can translate data and technical details into actionable insights for stakeholders. Proven ability to work across teams (marketing, sales, ops, product) and influence without direct authority. Comfortable presenting analysis and recommendations to senior leadership.
• Education: Master’s degree in Business, Marketing, or related field. Advanced certifications in marketing operations or analytics are a plus.

Preferred

• Benefits include annual leave, medical cover, pension and hybrid/remote working depending on location.