Responsibilities

• Manages the Strategic Design and Development of Advanced Marketing Automation Initiatives
• Serves as a subject matter expert for marketing automation strategies and how they can be best utilized to achieve business goals, promote desired customer engagement, and generate revenue through a data-driven, multi-channel, sustained campaign approach.
• Establishes, socializes and codifies all aspects of key marketing automation campaigns (including objectives, audience definition and segmentation, campaign requirements, automation requirements, channel tactics, messaging and creative, KPIs and measurement structure, QA and test plan, resources, timeline, budget) to set expectations, guide plan execution, and gain leadership team consensus and support.
• Possesses strong acumen required to navigate and leverage customer data, technology platforms, and growth marketing processes to compliantly achieve campaign objectives.
• Manages data-driven strategy, agile execution, and optimization through collaboration with cross-functional team of internal and external parties (including agency partners and technology providers).
• Constantly evaluates campaign effectiveness and makes ongoing, proactive recommendations regarding areas of optimization and ongoing evolution.
• Develops concise executive level presentations that link digital initiatives to business priorities and/or showcase the value derived from the work.
• Effectively directs vendors, deriving maximum value from the investment to meet or exceed business objectives.
• Monitors marketing automation best practices through external benchmarking, conferences/webinars, etc. to influence internal policy development, strategy development, implementation, and execution.
• Manages Strategic, Creative, Data, and Technical Execution of Data-Driven Marketing Automation Campaign Deliverables

Requirements

• Strong knowledge of marketing automation strategies and best practices, technology platform integration and management, and email and data privacy compliance expertise
• Strong experience working in or directly with marketing automation tools or an email service provider: Marketo (preferred), Salesforce Marketing Cloud, Eloqua, HubSpot, Acoustic Connect, etc.
• Strong data and analytical skills, including the ability to query, analyze, derive insights, and make recommendations from large data sets (millions of records) from multiple data sources
• Bachelor’s degree (or internationally comparable degree)
• Preferences: Expertise in Microsoft SQL, Python, Databricks
• Expertise in HTML, CSS, JavaScript, Adobe Analytics, and website content management
• Expertise in APIs and hands-on experience with Postman, Insomnia, or other API testing programs
• Master’s degree
• The position is based in Atlanta, Georgia and will require commuting to the office.
• Employer will not sponsor a visa for this position.
• Candidates must be currently in the same geographic location or willing to relocate independently.