Responsibilities

• Develop, implement, and measure strategic marketing plans and tactics for the cloning and services portfolios, using a customer-centric approach, helping to drive awareness, consideration, and purchase.
• Conduct detailed analyses of customer segments, competitor activity, business trends, and market opportunities.
• Ensure alignment with business strategy and goals as defined by the business leadership team.
• Develop launch strategy and implement new product introductions to achieve revenue goals.
• Drive incorporation of the product portfolios into broader workflows and customer journeys
• Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, search engine marketing, and email automation.
• Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data
• Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness.
• Develop sales training and customer education material in collaboration with product management, R&D, and commercial teams.
• Manage the annual budget, campaign reporting, and lead generation funnels driven by marketing activities.

Requirements

• Bachelor’s degree in science OR Bachelor’s degree in business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors.
• Over 5 years of experience in developing marketing strategies and implementing plans to drive demand for consumables and or services in the life sciences field
• Proven experience in developing strategic go-to-market plans to drive global adoption of new products and services.
• Proficiency in digital marketing with validated campaigns in display advertising, search engine marketing and optimization, social, video, and automation approaches.
• Excellent verbal and written communication skills, comfortable interacting with internal and external audiences, strong interpersonal and relationship-building skills
• Ability to work in a highly matrixed organization as a collaborative partner who can influence across functional teams and geographies
• Ability to translate performance metrics into impactful business decisions
• Analytical thinking abilities to identify/resolve problems and ensure continuous improvement in process and results
• Ability to drive projects to completion on time with a consistent track record of prioritizing and leading multiple projects in a fast-paced environment
• Willingness to travel (25%).

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount