Global Lead, Influencer/Social Media Marketing Strategy (Relocation to Singapore) at Airwallex | USA | $160K/yr – $220K/yr

Airwallex

Global Lead, Influencer/Social Media Marketing Strategy (Relocation to Singapore)

USA (On-site)

$160K/yr – $220K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and scale a global influencer program across platforms, shaping strategy, creator partnerships, and data-driven optimization to move brand impact in fintech and SaaS contexts.

Own global creator roadmap and multi-platform campaigns across YouTube, TikTok, LinkedIn, and more.
Design scalable sourcing, contracting, and reporting systems to move fast across markets.
Align influencer activity with product, brand, and exec priorities, with clear metrics and governance.

Job Description

Define and own Airwallex’s global influencer and creator roadmap across YouTube, TikTok, Instagram, LinkedIn, podcasts, newsletters, and emerging platforms. Shape strategies for major launches, campaigns, and cultural moments to drive brand awareness, engagement, and virality, while enabling local teams to execute market-specific adaptations.
Architect multi-layered creator campaigns that amplify major announcements, fundraises, product launches, partnerships, and company milestones. Identify and engage high-impact creators across business, fintech, tech, lifestyle, and culture who can authentically champion the brand.
Design and oversee systems, workflows, and tooling for creator sourcing, outreach, contracting, approvals, tracking, and reporting. Develop playbooks and templates for regional teams and maintain a robust global creator database.
Lead end-to-end relationship management with top-tier influencers and agents. Set expectations for performance, negotiate contracts, and ensure consistent brand safety, messaging alignment, and creative excellence.
Define success metrics across awareness, reach, engagement, and content performance. Oversee dashboards and reporting frameworks, test formats and creators, and implement insights to continuously optimize campaigns.
Partner with Brand, Product Marketing, Comms/PR, Social, Regional Marketing, and Executive Leadership to integrate influencer initiatives into broader brand and product strategies. Collaborate with Legal, Finance, and Procurement to streamline global creator operations

Airwallex

3.8 Glassdoor

Airwallex is a leading global payments and financial platform for modern businesses, offering trusted solutions to manage everything from business account, payments, treasury, and spend management to embedded finance. With our proprietary infrastructure, Airwallex takes the friction out of global payments and financial operations, empowering businesses of all sizes to unlock new opportunities and grow beyond borders. Proudly founded in Melbourne, Airwallex supports over 150,000 businesses globally and is trusted by brands such as Brex, Canva, Rippling, Navan, Qantas, SHEIN and many more. For more information, visit http://www.airwallex.com

Founded in 2015

CHN

2.1K employees (171 in marketing)

www.airwallex.com

64% recommend to a friend

68% CEO approval