Responsibilities

• Evaluate our existing content across campaigns, channels, and regions to identify overlaps, gaps, and opportunities for synergy
• Use performance data to determine what's working and should be expanded or amplified, and what's underperforming and needs to be reworked, repositioned, or retired
• Identify content gaps against the buyer journey and key personas, and recommend where new investment is needed
• Develop strategies to extend the life of existing content: repurposing, reformatting, and updating it for new channels, audiences, and moments
• Generate new, more engaging ways to present existing content, from format changes to fresh angles and distribution approaches
• Partner with content, creative, demand gen, product marketing, and regional marketing teams to ensure accuracy and alignment
• Partner with marketing operations to track performance against KPIs and use data to continuously sharpen our content

Requirements

• Bachelor's degree in business, marketing, communications, or a related field
• 8+ years of experience in content and nurture marketing
• Strong analytical skills, with experience using data to guide content and channel decisions
• Hands-on experience with analytics tools and content/reporting dashboards
• A track record of turning underperforming or aging content into stronger-performing assets
• Strong written and verbal communication skills
• A highly organized, detail-oriented approach to managing multiple priorities at once
• Strong interpersonal skills and comfort working cross-functionally and across time zones

Benefits

• For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits.