Responsibilities

• Set the strategic vision across the full portfolio.
• Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.
• Define how each brand is positioned, where they complement one another, and how to allocate resources across products at different maturity stages.
• Shape brand evolution and competitive positioning & drive growth with critical audiences.
• Own the marketing strategy for important audiences across the portfolio.
• Build strategies grounded in cultural insight, data, and a deep understanding of audience dynamics across markets.
• Build and scale the through-creator marketing model.
• Shape Creator Marketing as a scalable marketing channel across Meta's Family of Apps, from influencer strategy and partnership programs to creator-led content that drives both brand and performance outcomes.
• Integrate AI into marketing strategy and operations.
• Embed AI into team workflows to drive step-change productivity gains and lead the team toward an AI-first operating model.