GLOBAL EMAIL MARKETING LEAD

USA (Remote)

$54/hr – $59/hrSenior Level5+ years expTemporary

Posted 5 weeks ago

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Job Summary

Own and scale enterprise email marketing across a global portfolio with compliant consent, centralized calendars, and lifecycle automation.

  • Growth/Ownership: Build scalable enterprise email marketing workflows, intake, and production standards across regions.
  • Governance: Create centralized campaign calendars with frequency caps to align divisions and optimize customer experiences.
  • Lifecycle Automation: Orchestrate end-to-end lifecycle and nurture campaigns to drive engaged audiences and predictable outcomes.

Job Description

Responsibilities

  • Establish and operationalize the enterprise email marketing function to build scalable workflows, centralized intake processes, and production standards across a diverse global portfolio.
  • Develop and govern centralized campaign calendars and frequency caps to ensure strategic division alignment and optimized customer experiences.
  • Orchestrate and deploy end-to-end lifecycle, nurture, and automated drip campaigns to maximize audience engagement and drive predictable business outcomes.
  • Partner and collaborate with legal, compliance, and MarTech teams to enforce global digital consent frameworks, strict contact hygiene, and universal WCAG accessibility compliance.

Requirements

  • 5-8 years of digital marketing experience, directly leading enterprise-scale email marketing initiatives within a global setting.
  • Deep hands-on proficiency with enterprise-grade marketing automation platforms, such as Adobe Marketo Engage, Salesforce Marketing Cloud, or Oracle Eloqua.
  • Proven track record navigating complex compliance environments (e.g., insurance, financial services) alongside global regulations including CAN-SPAM, CASL, and GDPR.
  • Bachelor's degree in Marketing, Communications, or a related discipline, backed by an analytical mindset capable of translating performance metrics into optimization strategies.

    Benefits

    • medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility)
    CELLA logo

    CELLA

    Cella by Randstad Digital is an award-winning leader in consulting, staffing and managed solutions for digital, marketing and creative teams. We help people build meaningful careers and partner with companies to help them win and stay ahead of the competition. Our secret sauce? The Cella Trifecta: Combining our knowledge with your experience to achieve extraordinary results. Our industry experts listen to your problems and guide you to the best solutions – from finding the most in-demand talent to providing consulting services that can transform your organization. We are always ready to step up so you can gain the operational edge. Together, we put passion to work. Cella has earned ClearlyRated's 2025 Best of Staffing for Client and Talent 15-Year Diamond Awards for service excellence.

    Founded in 1988
    Atlanta, Georgia, USA
    952 employees (120 in marketing)

    Traffic Signals

    Monthly Visitors
    56.6K
    Monthly Google Ads Budget
    $814
    Traffic Source Mix
    Search
    16.8%
    Direct
    50.9%
    Referral
    18.7%
    Social
    13.2%
    Paid
    0.2%

    Headcount Trend

    Current headcount: ~952

    Marketing Team

    Marketing Team Size
    74 (8% of company)
    Median Career Experience
    15 years
    Median Tenure
    7.7 years
    Marketing Roles Posted (Last 30 Days)
    18

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