Responsibilities

• Campaign execution & optimization
• Plan and run multi-channel demand generation campaigns across paid digital (LinkedIn, Google, programmatic), content syndication, webinars, and outbound email programs
• Own campaign performance: track spend efficiency, conversion rates, and pipeline contribution; iterate quickly based on what the data tells you
• Manage paid media budgets at the campaign level — optimize bids, audiences, and creative to hit CAC and pipeline targets
• Account-Based Marketing
• Build and execute ABM programs targeting F500 and mid-market enterprise accounts, in close coordination with Sales and RevOps
• Develop account lists, targeting logic, and personalized messaging for named account campaigns across key verticals
• Measure ABM program impact on account engagement, pipeline creation, and deal velocity
• Lead generation & nurture
• Design and manage lead nurture flows that keep prospects engaged from first touch to SQL

Requirements

• Solid B2B marketing experience, with a meaningful portion in demand generation or growth marketing
• Proven, hands-on experience running paid digital campaigns (LinkedIn Ads, Google Ads, programmatic) — you've managed budgets, tested creative, and optimized for pipeline, not just clicks
• Experience executing ABM programs targeting enterprise accounts — you understand the difference between account engagement and lead generation
• Proficiency with a marketing automation platform (HubSpot, Marketo, or equivalent) — you build and manage workflows, not just use them
• Data-driven mindset: you're comfortable in a spreadsheet, know how to attribute pipeline to campaigns, and can explain what's working and what isn't
• Experience working closely with Sales and BDR teams — you've aligned on lead definitions, SLAs, and qualification criteria
• Background in cybersecurity or a closely adjacent technical category (developer tools, cloud security, DevOps, IAM)

Preferred

• Experience with intent data platforms (6sense, Demand base, Bombora) and how to activate signals in campaigns
• Familiarity with the AppSec or IAM tooling landscape
• Hands-on experience with GTM tooling (Clay, Apollo, ZoomInfo, or similar enrichment and sequencing stacks)
• Experience running content syndication programs and evaluating vendor performance
• Prior experience at a company scaling to $50M–$100M ARR in the enterprise market

Benefits

• 25 days of PTO (employees are strongly encouraged to use all of it!)
• ️ 10 public holidays
• Health, Dental & Vision insurance (80% coverage), for individuals and their families
• Short term & long term disability insurance (100% paid)
• Travel policy including to our annual off-sites ('23 was South of France!)
• Up to $300 towards your home office set-up
• Monthly remote work stipend $70
• Complimentary access to Talk Space
• Referral bonus of $4000 for any new Guardians we might hire thanks to you
• Pre-tax commuter plan access