Global Campaign and ABM Manager

Denver, CO (On-site)

$123K/yr – $143K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Lead multi-channel B2B marketing campaigns to generate pipeline across regions, with ABM and regional customization.

  • Must-have: 4–6 years in B2B marketing with multi-channel campaign experience and ABM familiarity.
  • Standout: Proven ability to align Sales and Marketing and manage regional/global playbooks.
  • Standout: Experience with LinkedIn ABM, intent data, and marketing automation tools.

Job Description

Responsibilities

  • Campaign Strategy & Execution: Develop and execute integrated, multi-channel marketing campaigns aligned to pipeline and revenue goals across North America, UK & Europe, and ANZ.
  • Build campaign plans across paid media, ABM, content syndication, email, webinars, and events with consistent messaging and clear pipeline metrics.
  • Develop vertically-targeted campaigns for priority retail segments, adapting global positioning for regional relevance.
  • Define campaign messaging in collaboration with Product Marketing, and own campaign briefs from planning through to post-campaign analysis.
  • Own campaign reporting, performance tracking, and optimisation, including pre-campaign KPI setting and post-campaign review.
  • Accountable for campaign-sourced pipeline targets by vertical and region.
  • Define clear success metrics per campaign including % of target accounts engaged, opportunity creation, and influenced pipeline.
  • Reduce campaign launch cycle time through repeatable global playbooks.
  • ABM: Design and run ABM programs across multiple tiers, from broad, programmatic account targeting through to highly personalised one-to-one campaigns for strategic accounts.
  • Work from Sales-provided account lists to build targeted programs by segment, vertical, and region ensuring every campaign starts with the right accounts, not just the right message.

Requirements

  • 4–6 years of experience in B2B marketing, demand generation, or campaign management.
  • Strong experience planning and running multi-channel campaigns with demonstrated pipeline impact.
  • Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM.
  • Experience running webinar programs and repurposing content across channels.
  • Familiarity with ABM platforms and intent data tools (e.g. 6sense, Demandbase, LinkedIn Campaign Manager).
  • Experience managing content syndication programs and paid demand channels.
  • Strong analytical mindset — you can measure what matters and translate data into clear recommendations.
  • Excellent project management skills; you can run multiple programs at once without dropping the ball.
  • Experience working closely with Sales teams and a track record of strong Sales-Marketing alignment.
  • Experience in a global company managing campaigns across multiple regions is a plus.

Preferred

  • Experience in a global company managing campaigns across multiple regions is a plus.
  • SaaS or enterprise technology experience strongly preferred; retail, security, or public safety sector experience is a bonus.

Benefits

  • Flexibility: We are hard-working and outcome focused, but recognise there is more to life than work. We promote a healthy work/life blend.
  • Shorter work weeks (at full pay): Everyone gets Friday afternoons off, so you can start your weekend early, and do more of whatever it is that makes you happy.
  • Focus on mental and physical health: We understand how vital our health is and have policies to support your wellness, including Wellness Days, and up to $500 for expert sessions every year.
  • Health care plan (Medical, Dental & Vision): Auror covers 100% of the cost of your individual health insurance plan with Anthem & Metlife.
  • Family-friendly: We offer comprehensive paid parental leave - 12 weeks for birth parents and 6 weeks for non-birth parents following birth, adoption, or surrogacy, available to all Aurors from day one.
  • Personal growth: We support our team to participate in courses, conferences, or events that will help them develop their skills.
  • Team love: We have regular team lunches and social events where most (if not all) activities are during work hours.
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Auror

5.0 Glassdoor

Auror is the platform for retailers to prevent crime, reduce loss, and make stores safer. It does this by transforming intel reported by frontline teams into intelligence - intelligence that enables teams to safely prevent crime.

Founded in 2012
NZL
284 employees (24 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
60.1K
Monthly Google Ads Budget
$79
Traffic Source Mix
Search
38.7%
Direct
50.4%
Referral
5.9%
Social
2.7%
Paid
2.1%

Headcount Trend

Current headcount: ~284

Marketing Team

Marketing Team Size
12 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$69M
Last Raise
$20.4M
Series C, 1 years ago

Funding History

  • Nov 2024
    Secondary Market
  • Dec 2021
    Series B • $20.4M
  • Aug 2021
    Grant • $6.2K

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