General Manager, Retail Media

New York City, NY (On-site)

$250K/yr – $400K/yrSenior LevelFull time

Posted 18 hrs ago

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Job Summary

Own the RM BU end-to-end P&L, drive retailer conversion into In-Store RM contracts, and lead GTM and cross-functional execution to scale Catalina-driven in-store activation.

  • Own revenue, gross profit, and OPEX targets for the RM BU.
  • Convert retailer relationships into platform contracts and lead top retailer pursuits.
  • Manage a 15-person cross-functional team and shape the product roadmap.

Job Description

Responsibilities

  • P&L Ownership - Own the RM BU P&L end to end: revenue, gross profit, and OPEX targets. - Deliver Annual Targets while building pipeline for substantially larger targets as Catalina conversion scales. - Develop and manage the in-store revenue model by retailers ensuring a good value exchange and a portfolio of accounts with a positive contribution margin.
  • Retailer Conversion - Convert Catalina's retailer relationships into In-Store RM platform contracts. Priority: retailers contributing to the ATD cross-retailer audience pool anchoring BuyerVision. - Own joint account plans with the Catalina Resolutions team for the top ten retailer pursuits, refreshed monthly. - Drive adoption of a innovative commercial model: flip the conversation from cost center to RM P&L contributor. - Leverage Catalina's 1,000-plus active CPG contracts as inbound demand flowing through retailer-owned RMNs, creating financial incentives for retailers to deepen data access.
  • Go-to-Market - Lead a conversion-first GTM: warm relationships, not cold-start sales. The retailer trusts Catalina. The GM converts that trust into a platform contract. - Use the Walmart Connect LATAM deployment as the reference architecture for every retailer conversation. Negotiate reference calls for top-tier pursuits. - Sequence commercial commitments against confirmed platform readiness in coordination with Platform Group leadership (Marcos Escalante, Zubin Singh). - Position Infillion as the technology layer behind retailer-owned RMNs, not a competitor for CPG budgets. Enabler, not intermediary.
  • Team Leadership - Lead all RM BU teams (approximately 15 people across sales, sales engineering, client success, product and tech, and marketing) and scale the organization as conversion accelerates. - Shape the product roadmap with CTO Marcos Escalante, balancing immediate Catalina conversion needs against longer-term platform investments. - Produce all Management Operating System (MOS) artifacts expected of a BU: Goals, team charter, P&L reporting, and budget management. - Represent the RM BU to the Infillion Management Team, which functions as the BU's board of directors.
  • Ideal Candidate Profile - Required Experience - Proven P&L leadership in ad-tech, retail media, programmatic advertising, or enterprise SaaS. Minimum $25M revenue responsibility. - Direct experience building or selling into a retail media network, DSP platform, or enterprise ad-tech infrastructure serving retailers or publishers. - Track record of converting existing enterprise relationships. The GTM motion here is conversion, not acquisition. - Deep understanding of programmatic ecosystem mechanics: DSPs, SSPs, identity resolution, audience targeting, closed-loop measurement, and retail media economics. - Experience selling technology infrastructure through complex, multi-stakeholder enterprise cycles with C-suite retail buyers. - Demonstrated ability to lead cross-functional commercial teams in a resource-constrained, fast-moving environment.
  • Leadership Attributes - Builder, not maintainer. The commercial infrastructure for this BU does not fully exist yet. This person builds it. - Urgency without recklessness. The Catalina transition has hard deadlines. The GM moves fast but sequences commitments against actual platform readiness. - Relationship-first closer. The primary GTM motion is converting warm relationships. This person is credible in a C-suite conversation with a major retail executive. - Operator and strategist in the same day. Equally comfortable presenting to the ILC as the BU's board and working through a detailed joint account plan the same afternoon. - Data-literate commercial leader. The moat is purchase data. This person understands how data assets translate to commercial differentiation, operationally, not just as a talking point.
  • Why This Role - Amazon controls approximately 77% of retail media spend despite representing only 9% of US retail sales. Every other retailer is looking for an infrastructure partner that is not Amazon, not a media agency, and not a data vendor with a conflict of interest. Infillion is the only independent company with the in-store activation network, the DSP, the purchase data, and the identity graph under one roof.
  • What We Offer: - Base salary of $250,000 - $400,000 plus annual bonus - 100% company-paid Medical, Dental, and Vision coverage - Company-paid Life Insurance and Disability Insurance - Unlimited paid time off - we trust your discretion - Opportunities for profit sharing, equity, and ownership - Cell phone reimbursement

Requirements

  • Proven P&L leadership in ad-tech, retail media, programmatic advertising, or enterprise SaaS. Minimum $25M revenue responsibility.
  • Direct experience building or selling into a retail media network, DSP platform, or enterprise ad-tech infrastructure serving retailers or publishers.
  • Track record of converting existing enterprise relationships. The GTM motion here is conversion, not acquisition.
  • Deep understanding of programmatic ecosystem mechanics: DSPs, SSPs, identity resolution, audience targeting, closed-loop measurement, and retail media economics.
  • Experience selling technology infrastructure through complex, multi-stakeholder enterprise cycles with C-suite retail buyers.
  • Demonstrated ability to lead cross-functional commercial teams in a resource-constrained, fast-moving environment.

Preferred

  • Existing relationships with US retail media decision-makers: heads of media, RM GMs, or commerce leads at major grocery, drug, or mass retailers
  • Experience with white-label platform businesses, selling technology that operates under the customer's brand
  • Familiarity with Catalina Marketing, its retailer ecosystem, or the purchase-data measurement landscape
  • Prior GM or BU-leader experience in a multi-BU structure where cross-BU coordination on shared platform and data assets was central to success
  • Understanding of agentic AI and its application to media buying and campaign optimization
  • Leadership Attributes: Builder, not maintainer; Urgency without recklessness; Relationship-first closer; Operator and strategist; Data-literate commercial leader

Benefits

  • 100% company-paid Medical, Dental, and Vision coverage
  • Company-paid Life Insurance and Disability Insurance
  • Unlimited paid time off - we trust your discretion
  • Cell phone reimbursement
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Infillion

3.9 Glassdoor

Infillion is the only global media platform combining the power of MediaMath’s industry-leading data and technology with the unrivaled performance of TrueX’s interactive video and CTV technology. Infillion works with more than 1,400 of the world’s leading agencies and brands with premium managed- and self-service cookieless media solutions that deliver guaranteed attention in an increasingly opaque media environment. Infillion is headquartered in New York City, and owns MediaMath, Gimbal location-based technology, InStadium, NeXt, Analytiks.ai and Phonic.ai. The company is one of the most awarded ad-tech companies in the media, marketing, advertising and technology industries and is now one of FastCo’s Most Innovative Companies.

Founded in 2008
New York, New York, USA
174 employees (21 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
16.5K
Monthly Google Ads Budget
$3.3K
Traffic Source Mix
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34.1%
Direct
49.3%
Referral
8.2%
Social
6.9%
Paid
1.2%

Headcount Trend

Current headcount: ~175

Marketing Team

Marketing Team Size
13 (7% of company)
Median Career Experience
18 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
2

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