General Manager, Paid Media at EchoStar Corporation | Englewood, CO | $96K/yr – $138K/yr

EchoStar Corporation

General Manager, Paid Media

Englewood, CO (On-site)

$96K/yr – $138K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own paid media acquisition strategy across DISH TV and Sling TV to drive net-new, profitable subscribers.

Must-have: Expert-level end-to-end paid media management across digital and traditional channels.
Standout: Econometric modeling, incrementality testing, and AI-driven optimization to maximize ROMI.
Standout: Cross-functional collaboration with Brand, Finance, and MarTech to align tactics with targets.

Job Description

Responsibilities

This role serves as the primary subject matter expert for acquisition marketing strategy across DISH TV and Sling TV, focusing on the high-level, hands-on orchestration of a complex paid media ecosystem.
You will solve the challenge of balancing diverse tactics—including OTT, Search, Social, and Affiliate channels—to acquire net-new profitable subscribers at an optimal cost.
As a high-impact individual contributor supporting the Head of Media, this position ensures that integrated media projects are executed with precision to drive sustainable, long-term growth.

Requirements

Expert-level proficiency in the end-to-end management and optimization of paid media campaigns across a diverse ecosystem of digital and traditional channels
Critical experience in growing subscriber bases for entertainment or subscription-based businesses with an emphasis on profitable acquisition costs
Advanced analytical capability to interpret attribution data, ad-serving metrics, and third-party measurement platforms to provide high-stakes investment recommendations
Exceptional communication and influence skills required to drive alignment across complex internal organizations and present campaign strategies to executive leadership
AI literacy and application skills to leverage automated bidding, audience modeling, and creative optimization tools for maximum marketing efficiency
Demonstrated ability to manage external agency partners and vendors effectively, ensuring execution strategies hit specific business goals with minimal daily oversight
Minimum Education: Bachelor’s degree from a 4-year university or equivalent combination of education and experience (MBA preferred)
Minimum Experience: 8+ years of experience leading cross-functional media or marketing campaigns in high-velocity, results-driven environments
Required Technical Skills: Direct, hands-on experience with: - Key marketing platforms (Google Search, Bing, META, major DSPs) - Attribution and ad-serving partners (e.g., Kochava, Impact, Flashtalking) - Econometric modeling (MMM) and incrementality testing frameworks

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

EchoStar Corporation

3.6 Glassdoor

EchoStar Corporation (Nasdaq: SATS) is a premier provider of technology, networking services, television entertainment and connectivity, offering consumer, enterprise, operator and government solutions worldwide under its EchoStar®, Boost Mobile®, Sling TV, DISH TV, Hughes®, HughesNet®, HughesONTM and JUPITERTM brands.Tune into the innovation, collaboration and culture that our team members bring to the office every day. We want you to be a part of our journey to build the next generation of technology that transforms the way the world communicates. Our team members are the key to our history of groundbreaking innovation and our continued progress. If you bring an inquisitive curiosity, a sense of pride in your work, an openness to adventure and a drive to win, we’ll provide the structure to take the next step in your career. This is more than just another job, this is your launchpad to achieve your potential and a community dedicated to your growth.

Founded in 1980

Englewood, Colorado, USA

28K employees (491 in marketing)

www.echostar.com

51% recommend to a friend

64% CEO approval