WordPress Landing Page Manager
FirmPilot
Miami, FL (Remote)
$100K/yr - $135K/yrIn-houseFull-timeSenior level5+ years exp.
2 days ago
Front-End Web Developer (WordPress / CRO)
Vigo County, IN (On-site)
$55K/yr – $75K/yrMid Level3+ years expFull time
Posted 4 months ago
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Job Summary
Drive front-end WordPress development and CRO-focused landing pages for Honest Abe Roofing across multiple franchise sites.
- Own WordPress pages, templates, and campaign landing pages
- Must-have: 3+ years front-end and WordPress experience
- Standout: CRO-focused design, rapid landing-page deployment, and tracking integration
Job Description
Responsibilities
- Build and maintain WordPress pages and templates across multiple franchise websites
- Implement landing pages for marketing campaigns and paid media
- Translate design concepts into responsive, pixel-accurate pages
- Ensure pages function properly across all modern browsers and devices
- Landing Page Development & CRO
- Build conversion-focused landing pages for paid advertising campaigns
- Optimize forms, call-to-actions, page structure, and user flow
- Implement A/B testing and conversion improvements
- Work closely with the marketing team to improve lead generation performance
- Site Performance & Technical Optimization
Requirements
- 3+ years of experience in front-end web development
- Strong experience building and maintaining WordPress websites
- HTML
- CSS
- JavaScript
- Experience implementing responsive design across devices
- Familiarity with marketing landing pages and conversion-focused design
- Experience working with tracking scripts and marketing integrations
- Strong attention to detail and ability to translate design concepts into functional pages
- Ability to manage multiple projects in a fast-paced environment
Preferred
- Experience building custom WordPress themes or templates
- Experience with landing page testing and CRO improvements
- Familiarity with page builders such as Elementor, Gutenberg, or similar tools
- Experience with marketing tracking tools such as GA4 and GTM
- Experience supporting paid media campaigns with landing page development
- Understanding of basic technical SEO best practices
- Tools & Platforms: WordPress, HTML / CSS / JavaScript, Google Tag Manager, GA4, Meta Pixel, Google Workspace, Asana or similar project management tools
Benefits
- Competitive salary
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Training & development
Honest Abe Roofing Corporate
Providing residential roofing repairs and replacements at the highest possible levels of professionalism. As a roofing company, we are here to create the best experience for our customers and give them service beyond their expectations. Our crews are highly trained and come with a clean background and drug testing. We offer a 100 percent quality guarantee on all our services and products.Interested in joining our franchise, visit https://www.linkedin.com/company/honestaberoofingfranchiseinc./ to learn more!
Traffic Signals
Monthly Visitors
27.1K
Monthly Google Ads Budget
$256.7K
Traffic Source Mix
Search
36.7%
Direct
49.9%
Referral
5.3%
Social
7.1%
Paid
1%
Headcount Trend
Current headcount: ~67
Marketing Team
Marketing Team Size
9 (13% of company)
