Freelance Senior Digital and Social Media Strategist

USA (On-site)

Salary Not AvailableSenior Level7+ years expTemporary

Posted 5 months ago

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Job Summary

Follows responsibilities and requirements for leading digital and social media campaigns, with focus on strategy, trends, and cross-functional collaboration. Emphasizes strong business rationale and measurable outcomes. Demands experience in healthcare or related fields and senior leadership capabilities.

Job Description

Responsibilities

  • Build strategic digital and social media communications plans and integrated campaigns, with expertise in research/insights, strategy, positioning, channel/content planning, deployment, and measurement.
  • Understand a client’s business and objectives and clearly communicate the connection between digital and social media recommendations and client business goals; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience).
  • Research and stay up to date on digital and social media trends, platforms, developments, vendors; cultivate relations with leading digital and social media platforms. Serve as the subject matter expert on engagement and digital trends.
  • Manage account teams, mentor colleagues and facilitate cross-team collaboration and learning
  • Ensure strong partnerships throughout Syneos Health and alignment with overall digital and social media strategy and execution.
  • Generate results that have a positive, measurable impact on the bottom line.

Requirements

  • 7-10 years of experience (preferably past healthcare) including experience as a senior leader in a similar practice, group or function
  • Strong ability to deliver persuasive, evidence-based counsel that wins over C-suite executives with limited time.
  • Comfort working in cross-functional teams large and small and interacting with different people on a daily basis (including clients).
  • Solid understanding of current and emerging technology + platforms, particularly the implications in the healthcare industry
  • Ability to assess feasibility of tactic, creative, or module in regulatory environment
  • An energetic team player with a collaborative spirit and the ability to influence and unify the direct team, peers, and interact effectively as a strategic partner with senior agency management.
Syneos Health Communications logo

Syneos Health Communications

Syneos Health Communications* is the only healthcare communications network that is part of a company on the frontlines of healthcare, with a clear view into the everyday complexities of life and health. As part of Syneos Health®, our agencies – consisting of leading brands and experts in advertising, branding, public relations, managed markets and medical communications -- are engaged in every point of influence in health, providing real-world insight into markets and audiences in ways that no other partner could. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. Our agency teams have received more than 1,000 awards for work that disrupts markets and drives behavior change. We create ideas that will work in the real world because they were built there.Find out more at syneoshealthcommunications.com. *As of January 2018, inVentiv Health Communications is now Syneos Health Communications.

Founded in 2017
Morrisville, North Carolina, USA
870 employees (306 in marketing)

Traffic Signals

Monthly Visitors
5.8K
Traffic Source Mix
Search
37.4%
Direct
40.5%
Referral
7.8%
Social
12.4%
Paid
1.5%

Headcount Trend

Current headcount: ~870

Marketing Team

Marketing Team Size
204 (23% of company)
Median Career Experience
18 years
Median Tenure
3.7 years